THIS WEEK IN THE SPOTLIGHT – MAR 13, 17



NUDESTIX • Refinery29

The Spotlight PR team’s strong relationships with beauty publications helped booming makeup brand NUDESTIX secure a feature on the lifestyle website, Refinery29. Reaching more than 16.2 million readers, the article recognized NUDESTIX as one of the many women owned makeup brands that are sold at Sephora.

 

Dr. Ava Shamban • Allure

This week our PR team secured an interview for Dr. Ava Shamban with the beauty magazine website, Allure. The article was also picked up by Yahoo! News. Reaching more than an amazing 13.5 million readers combined, Dr. Shamban discussed how exfoliating and moisturizing the skin in the spring season can help get rid of dead skin cells.

 

Kwan Dermatology • Rebranding – Team Styling

When helping our clients clearly identify and build their brand, the Spotlight team pays attention to the finest details. This week, Spotlight created a style for Kwan Dermatology team members that effectively served the rebrand. To see the new look and to learn more, click on the READ MORE button.

 

Dr. Ava Shamban • Bustle

Our strong relationship with media landed celebrity dermatologist, Dr. Ava Shamban, a feature on the beauty and lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Shamban explained how vitamin c and retinol products can become worthless when they become exposed to light.

 

NUDESTIX • Allure

Due to our outreach to major beauty publications, Spotlight’s avant-garde makeup brand client, NUDESTIX, was featured on the beauty website, Allure. Reaching more than 3.5 million readers, NUDESTIX’s newest product, Nudies All Over Face Bronze + Glow, was highlighted as a perfect bronzer to use for the upcoming spring season.

 

Dr. Anthony Youn • NewBeauty

Each week we strive to place our clients in front of all the top beauty publications. As a result our PR team secured a feature for holistic plastic surgeon, Dr. Anthony Youn, on the beauty online website, NewBeauty. Reaching more than 607,000 readers, Dr. Youn provided useful tips on how to add structure to your temples.

 

NUDESTIX • Marie Claire

The Spotlight team understands the power of online media and how to leverage it to benefit our clients. This week, our PR team helped the thriving makeup brand, NUDESTIX land a feature on the beauty and lifestyle website, Marie Claire. Reaching more than 3.5 million readers, the article highlighted NUDESTIX’s Intense Matte Lip + Cheek Mini Set as an easy, super-compact makeup essential that is perfect for touch ups on the go.

 

NUDESTIX • Bustle

The Spotlight PR team knows that perseverance pays! Our client, NUDESTIX, was featured on the beauty and lifestyle website, Bustle, that reached more than 16.3 million readers. The article highlighted their Lip + Cheek Pencil set as one of the many affordable beauty buys that are available at the clothing retail store, Forever 21.

 

NUDESTIX • The Gloss

As a result of our PR team’s persistent media outreach, the ever-growing makeup brand NUDESTIX was exclusively mentioned on the beauty blog, The Gloss. Reaching more than 789,000 readers, the article discussed NUDESTIX’s most recent product, their Nudies All Over Face Glow, and how they provide a healthy, natural and radiant highlight.