NUDESTIX • Yahoo! Beauty
Spotlight’s PR team has strong dedication when it comes to media outreach for our clients! Our team secured a press meeting for the ever-growing makeup brand, NUDESTIX which lead to an exclusive mention on Yahoo! Beauty. Reaching more than 456,000 readers, the article raved about NUDESTIX’s brand new Nudies All Over Face Bronze + Glow and described them as the perfect product to give you that fresh-from-vacation natural glow.
Dr. Jeremy Fine • Health Magazine
Our PR team is fiercely dedicated to consistent media outreach for our clients. As a result of our diligent efforts, Dr. Jeremy Fine was featured in the April issue of Health Magazine. Reaching more than 1.3 million readers, Dr. Fine contributed his input on what readers should look for when they research their family’s health history.
NUDESTIX • Women’s Wear Daily
Due to the press meeting that our PR team secured for our client, NUDESTIX, the notable women’s fashion website, Women’s Wear Daily, exclusively covered the brand’s global expansion and growth of their overall distribution. Reaching more than 1.5 million readers, the article focused on their expansion in stores throughout China and their strategies on continuing to grow as a locally produced brand.
NUDESTIX • Refinery29
Our PR team’s determined efforts secured a feature for Spotlight’s avant-garde makeup brand client, NUDESTIX, on the women’s lifestyle website, Refinery29. Reaching more than 16.2 million readers, the article touched on the sales that Macy’s has on makeup products, including NUDESTIX’s brand new All Over Face Color Nudies Stix.
Dr. Robert Huizenga • Inspirations & Celebrations
The Spotlight team understands the power of online media. This week, our PR team secured a feature for our client, Dr. Robert Huizenga, on the lifestyle nutrition guide website, Inspirations & Celebrations. Reaching more than 14,300 readers, the article discussed tips on how to improve your daily diet in recognition of National Nutrition Month and highlighted Dr. H’s advice on minimizing sodium intake.
NUDESTIX • Caitlin Kiernan Instagram
As a result of our strong relationships with beauty publications, the thriving makeup brand, NUDESTIX, was featured on the Instagram page of a beauty producer from the lifestyle talk show, Style Code Live. Beauty producer, Caitlin Kiernan, documented her love for NUDESTIX’s Magnetic Matte Lip Pencils and raved about how it’s her favorite makeup brand through her Instagram post.
Kwan Dermatology • Branded Office Art
To further communicate our client’s brand values to their audience (patients), under the direction of the marketing department, the Spotlight graphic design team created branded artwork Kwan Dermatology. The practice is located in the Tiffany building in San Francisco’s Union Square and is lead by ethnic skin expert and thought leader, William Kwan MD. To further communicate the brands new tagline “Be Your Own Beautiful” along with the core brand values of embracing diversity and authenticity, artwork was created to symbolize these values. In addition, the new artwork Spotlight designed for the practice was created for the wall behind the practice reception desk.
NUDESTIX • Cammie Scott Instagram
The entire Spotlight team constantly cultivate and nurture relationships with social media mavens. This week, we secured a feature for NUDESTIX on beauty influencer, Cammie Scott’s Instagram page. Reaching more than 352,000 followers, Cammie documented her application of NUDESTIX’s Intense Matte Lip + Cheek Pencil.