Dr. Ava Shamban
The Spotlight PR team is dedicated to consistently reaching out to media with segment/story/article ideas that our clients can be featured in. As a result, celebrity dermatologist, Dr. Ava Shamban, was featured on Woman’s Day online. Reaching more than 4.7 million readers, Dr. Shamban explained how exercising and sticking to a well-balanced diet can be beneficial to your skin.
NUDESTIX
As a result of our PR team’s fastidious outreach, the booming makeup brand, NUDESTIX, was featured on the entertainment and lifestyle website, HelloGiggles. Reaching more than 11.5 million readers, the article expressed its admiration for the easy application of NUDESTIX’s newest product, the Nudies All Over Face Bronze + Glow.
Dr. Anthony Youn
This week, our PR team landed holistic plastic surgeon, Dr. Anthony Youn, a feature on the online beauty website, NewBeauty. Reaching more than 697,000 readers, Dr. Youn explained how drinking milk can actually cause more damage to the skin and worsen acne.
NUDESTIX
Each week, our PR team strives to place our clients in front of the all the top beauty publications. This week our PR team secured an exclusive mention on the beauty magazine website, Allure, for our client, NUDESTIX. Reaching more than 3.5 million readers, the article raved about NUDESTIX’s newest product, the Nudies All Over Face Bronze + Glow and described them as the perfect highlighter for any given situation.
Kwan Dermatology
The Spotlight team continues to carefully and strategically execute Kwan Dermatology’s marketing plan. William Kwan MD is the founder of Kwan Dermatology and is the country’s leading dermatology expert in ethnic skincare. Kwan Dermatology is located in the Tiffany building in San Francisco’s Union Square. Once the new Brand Foundation was defined and the unique position was identified, the practice positioning statement, also knows as a slogan or tagline, was established to reflect Kwan Dermatology’s “Unique Selling Proposition.” The tagline “Be Your Own Beautiful” reflects the team’s deep commitment to not pushing anyone’s idea of beauty, but rather bringing out people’s beauty by helping them be their best version of themselves. The brand embraces diversity and authenticity, which is reflected effectively in the new tagline.
NUDESTIX
As a result of our PR team’s consistent outreach to major beauty publications, the ever-growing makeup brand, NUDESTIX, was featured on the cover story of the beauty and lifestyle digital media platform, SWAAY. Co-founder of NUDESTIX, Taylor Frankel, discussed the inspiration behind the brand and what motivates them to continue as a makeup line that is perfect for the millennial minimalist.