NUDESTIX • PopSugar
As a result of our PR team’s fastidious outreach, the thriving makeup brand, NUDESTIX, was included on the beauty and lifestyle website, PopSugar. Reaching more than 19.1 million readers, NUDESTIX’s “Magnetic Matte Eye Color Pencil” was described as one of the sweat-proof makeup beauty products to have this summer.
Dr. Ava Shamban • Allure
Due to our outreach to major beauty publications, our client, celebrity dermatologist Dr. Ava Shamban, was featured on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban explained to Allure what azelaic acid is and how it can be used to treat acne.
NUDESTIX • Makeup and Beauty Blog
The entire Spotlight team constantly cultivates and nurtures relationships with health & beauty bloggers. Our efforts secured our client, NUDESTIX, a feature on the blog, “Makeup and Beauty Blog” that successfully reached more than 440,000 readers. The blog post not only gave a positive review on NUDESTIX’s “Magnetic Matte Eye Color Pencil,” but it also touched on their travel-friendly packaging and its creamy formula.
Dr. Ava Shamban • Money-ish
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Our client, celebrity dermatologist Dr. Ava Shamban, was featured on the financial lifestyle website, Money-ish, that reached more than 18,400 readers. The article explained why millennials are starting to use oil-based products for their face, instead of bar soaps.
NUDESTIX • Makeup and Beauty Blog
Our PR team is fiercely dedicated to consistent media outreach for our clients. This week our team secured an inclusion on the beauty and lifestyle blog, ‘Makeup and Beauty Blog’, which reached more than 440,000 readers. The blog post reviewed NUDESTIX’s “Nudies All Over Face Color Stix” and raved about their multitasking components.
Dr. William Kwan • Money-ish
The Spotlight PR team knows that perseverance pays! Our team’s determination resulted in securing an inclusion for our client, ethnic skin care expert Dr. William Kwan, on the financial lifestyle website, Money-ish. Reaching more than 18,400 readers, Dr. Kwan explained why he recommends a cream or lotion-based cleanser to his acne prone patients, instead of the trending oil-based cleaners.
NUDESTIX • Makeup and Beauty Blog
Spotlight’s PR team is continually reaching out to media and online influencers. This week, our team secured a feature for the makeup brand, NUDESTIX, on the beauty blog, ‘Makeup and Beauty Blog’. Reaching more than 440,000 readers, NUDESTIX’s “Magnetic Eye Color Pencil” was mentioned as one of the eye products used to help the beauty blogger achieve a ‘monochromatic pink makeup look.”
Dr. Ava Shamban • Money-ish
The Spotlight team understands the power of online media and how to leverage it to benefit our clients. This week, our PR team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the financial lifestyle website, Money-ish. Reaching more than 18,400 readers, Dr. Shamban touched on a new skin cream that has a hefty price tag and claims to be the secret ingredient to youthful looking skin.
NUDESTIX • Social Media Influencer
Due to our PR team’s strong relationships with social media influencers, our makeup brand client, NUDESTIX, was mentioned on beauty influencer, Serein Wu’s YouTube Channel. Reaching more than 96K YouTube subscribers, Serein discussed NUDESTIX’s “Nudies All Over Face Color Glow” as one of her favorite makeup products that she has used in the past month.
Dr. Robert Huizenga • Television Show
This week the Spotlight marketing team launched an effort to create a television show based on a ground-breaking new lie-detector technology invented by our client, Dr. Robert Huizenga. The team created a show treatment (pitch) and is now in the throws of reaching out to targeted television show production companies and networks to present a concept that could ultimately result in revolutionizing our country’s broken judicial system!
NUDESTIX • Makeup and Beauty Blog
Our PR team’s determined efforts secured Spotlight’s avant-garde makeup brand client, NUDESTIX, an inclusion on the beauty blog, “Makeup and Beauty Blog.” Reaching more than 440,000 readers, the blog post mentioned NUDESTIX’s “Magnetic Eye Color Pencil” as one of the eye products that were used to help achieve a “gilt and gloss” makeup look.