THIS WEEK IN THE SPOTLIGHT – FEB 6, 17

Kwan Dermatology

When the Spotlight team begins working with a new client, we go through a discovery process to clearly define their brand – which is always a reflection of the leader. Once we solidify the client’s Brand Foundation, we then create new branded marketing materials. This includes directing a professional photo shoot of the client. The focus of the headshots is always on capturing the leader’s authenticity to ensure that the look of the photos reflects the intended look and feel of the rebrand. The Spotlight team adheres to the marketing best practice which dictates that the way in which a photo is perceived will contribute to the audience’s perception of the business / brand. This before and after photo is of Spotlight’s newest client, William Kwan MD. Dr. Kwan is the country’s leading dermatology expert in ethnic skincare, with a practice in the Tiffany building in San Francisco’s Union Square. These photos were taken 3 years apart.

Dr. Ava Shamban

Spotlight secured sizable media exposure for our client, celebrity dermatologist Dr. Ava Shamban, on the beauty and lifestyle feature website, Bustle. Reaching more than 16 million readers, Dr. Shamban discussed how adult acne, nose hairs, and tiny red dots on the skin can cause common uncertainties, although they are normal body occurrences.

Dr. Anthony Youn

Our PR team’s strategic thinking helped our client, Dr. Anthony Youn, secure a feature on general-interest website, Reader’s Digest. Reaching more than 3 million readers, Dr. Youn discussed the importance of wearing sunscreen to prevent premature aging, skin cancer, and age spots.

Dr. Robert Huizenga

Our PR team is fiercely dedicated to constant media outreach for our clients! Our efforts this week landed leading health and fitness expert, Dr. Huizenga, on the beauty and lifestyle website, Bustle. Reaching more than 16 million readers, Dr. Huizenga explained why frequent urination and breast mass are a common concern amongst women.

NUDESTIX

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Our client, booming makeup brand NUDESTIX, secured an exclusive mention on beauty blogger, Serein Wu’s YouTube video. Reaching more than 88,700 viewers, Serein expressed her admiration for Nudestix’s brand new Magnetic Matte Lip Pencils and its long-wearing ability.

Dr. Ava Shamban

This week, Spotlight’s PR team secured and coordinated an interview for celebrity dermatologist Dr. Ava Shamban on the beauty and lifestyle website, SELF. Reaching more than 3 million readers, Dr. Shamban explained how dry brushing improves women’s blood flow, giving skin that natural glow.

NUDESTIX

The entire Spotlight team constantly cultivate and nurtures relationships with beauty influencers. This week, NUDESTIX landed a feature on beauty model, Simha’s Instagram page. Reaching more than 12,600 followers, Simha expressed her gratitude towards NUDESTIX for gifting her with her favorite lip colors.

NUDESTIX

As a result of our persistent outreach to social media influencers, thriving makeup brand NUDESTIX was featured on beauty model, Delaney Sager’s Instagram page. Reaching more than 6,500 followers, Delaney documented herself in NUDESTIX’s Lip + Cheek Pencil, Mystic.