THIS WEEK IN THE SPOTLIGHT – AUG 29, 16



THIS WEEK IN THE SPOTLIGHT – AUGUST 29, 2016

As summer comes to a close, our clients are staying busy as ever! Celebrity dentist Dr. Bill Dorfman was featured in Simplemost’s article, explaining what your mouth can tell you about your overall health. This article was picked up by several sites, reaching more than 3 million readers! Our team also coordinated an interview with Dr. Wendy Chang of Southern California Reproductive Center for SELF Online – Dr. Chang touched on the misconceptions of pregnancy and how to increase your chances of becoming pregnant. The Spotlight team also secured multiple placements for the booming makeup brand NUDESTIX, including Travel + Leisure, SELF Online, and My Beauty Bunny. Additionally, due to our pitching efforts, NUDESTIX was featured on Allure’s Instagram and SHEfinds’ Facebook page, highlighting their recently launched Magnetic Eye Color shades. Last, but certainly not least, celebrity dermatologist Dr. Ava Shamban was featured in the September issue of Health Magazine explaining how to beat your complexion concerns, as well as Bustle’s article on when to use charcoal skincare products. See all the press we secured for our clients below!

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Dr. Bill Dorfman

Celebrity dentist Dr. Bill Dorfman was featured in Simplemost’s article, “7 Things Your Mouth Can Tell You About Your Overall Health.” Dr. Dorfman tells readers what warning signs to pay attention to and why it is so important to keep up with your oral hygiene. Additionally posted on several local news sites, the article reached more than 3 million readers.

 

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Southern California Reproductive Center

Renowned fertility specialist, Dr. Wendy Chang of Southern California Reproductive Center, was featured in SELF’s article, “Here’s How Often You Should Have Sex For the Best Chance of Getting Pregnant.” Dr. Wendy Chang explains the truths and misconceptions of those who are trying to become pregnant. SELF reaches more than 2 million unique visitors.

 

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NUDESTIX

Sensational makeup brand, NUDESTIX, was featured in Travel + Leisure’s article, “This Season’s Hottest Beauty Trend is Really Great For Travelers.” The article mentioned how matte lipsticks are the best beauty products to have as they are long lasting and give you a fresh look. NUDESTIX matte lipstick made the list of “beauty must haves.” Travel + Leisure reaches nearly 9 million readers.

 

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Dr. Ava Shamban

Celebrity dermatologist, Dr. Ava Shamban, was featured in Health Magazine’s article “Beat Your Complexion Concerns.” She addressed the difficulties with rosacea and the different topical creams that are used to calm any inflammatory redness as well as mention the benefits of exfoliating your skin. Health Magazine reaches over 1 million readers.

 

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NUDESTIX

Sensational makeup brand, NUDESTIX, was featured in an article on Olivia Frescura’s Blog titled, “Everyday Wearable Smokey Eye Tutorial With NUDESTIX Matte & Luminous Magnetic Eye Color.” Olivia explained the creamy and beautiful consistency of the Magnetic Luminous eye Colors and acknowledged that they are casual enough for the day but can also be worn for an evening outing.

 

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NUDESTIX

NUDESTIX’s NEW Magnetic Eye shades were featured on Allure’s Instagram this weekend! These “Night-time neutrals are coming in hot” just in time to perfect the perfect fall makeup look. Allure’s Instagram has more than 329,000 followers.

 

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Dr. Ava Shamban

Celebrity dermatologist Dr. Ava Shamban was featured in Bustle’s article, “How Often Should You Use Charcoal Skin Care? Here’s What The Pros Have To Say.” Dr. Shamban tells readers how often they should be using charcoal products and what benefits it has for your skin. Bustle reaches nearly one million readers.

 

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NUDESTIX

Booming makeup brand, NUDESTIX, was featured in My Beauty Bunny’s article, “Summer Lip Color With NUDESTIX.” Jen Mathews reviewed the NUDESTIX Gel Color Lip + Cheek Balm and went into detail about the balmy and glossy texture that gives you a perfect natural finish. My Beauty Bunny reaches over 2 million readers.

 

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NUDESTIX

Booming makeup brand, NUDESTIX, was featured in SELF’s article, “9 Highlighter Tricks To Help You Glow More Than You Already Do.” NUDESTIX co-founder, Taylor Frankel explains the tips and tricks of getting the perfect highlight using the NUDESTIX Sheer Eye Pencil. SELF reaches more than 2 million unique visitors.

 

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Dr. Ava Shamban

Celebrity dermatologist, Dr. Ava Shamban, was recently featured in Viva Glam Magazine online’s article, “Ultherapy: What It Is and Its Benefits.” The article mentioned the newest skin trend called “Ulterapy” which stimulates the collagen in your face in an effort to improve fine lines and to generate young, healthy looking skin. Viva Glam Magazine reaches more than 183,000 readers.

 

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NUDESTIX

Yet another NUDESTIX shout out by makeup blogger & vlogger Serein Wu! Serein included NUDESTIX’s new Magnetic Eye Color shades in her “Major Make Up Hits! Makeup Bag Monday 4” video! Serein has more than 70,808 YouTube subscribers.

 

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NUDESTIX

Sensational makeup brand, NUDESTIX, was featured in Makeup Obsessed Mom’s article, “NUDESTIX Gel Color and Cheek Balms.” Stacie raves about the consistency of the “wet fresh gloss” without stickiness. She loved the convenience of the “2-in-1” formula and the easy and natural look it provides. Makeup Obsessed Mom reaches over 45,000 readers.

 

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NUDESTIX

If you haven’t caught them yet, NUDESTIX’s NEW Magnetic Eye Color Pencils are all over social media! SHEfinds featured the pencils on the Facebook page, showcasing the shades Queen Olive, Slate, Spirit & Taupe. These long lasting eye pencils create the perfect fall look.