THIS WEEK IN THE SPOTLIGHT – SEPTEMBER 5, 2016
This Week In the Spotlight, our PR team helped to place Dr. Ava Shamban in the spotlight via a Hollywood Reporter article. The feature was about her newly opened skin space called SKINxFIVE. In the article, Dr. Ava (as her patients like to call her) talked about red carpet skincare treatments, including SKINxFIVE’s 5 dermatologist-curated treatments designed to prevent or correct the five different stages of aging which are: dullness, dryness, wrinkles, pigmentation marks and skin laxity. The Spotlight PR team also coordinated an interview for Dr. Shamban with Mental Floss, where Dr. Ava explained how to combat dry skin and aging while traveling. Spotlight also helped millennial makeup brand NUDESTIX receive noteworthy press this week. The brand, which was included in Essence’s August Beauty Box, was featured in Hello Subscription’s review. The article emphasized the high quality of NUDESTIX’s Magnetic Eye Color Pencil, with its easy glide application and long-lasting wear.
Dr. Ava Shamban
Celebrity dermatologist, Dr. Ava Shamban was featured in The Hollywood Reporter’s article, “Emmys Red Carpet Prep for the Rest of Us.” Dr. Shamban’s new skin space, SKINxFIVE, provides skincare treatments geared towards prevention and correction with visible improvement – giving everyone equal opportunity for a red carpet treatment. The Hollywood Reporter reaches more than 12 million readers!
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban was featured in mental_floss’ article, “7 Must-Haves for a Comfortable, Easy Flight.” Dr. Shamban explains how to combat dry skin and aging while flying with a face mask. Mental_floss reaches more than 3.5 million readers.
NUDESTIX
Booming makeup brand, NUDESTIX, was featured in Hello Subscription’s article, “Essence Beauty Box August 2016 Subscription Box Review.” The article emphasized the high quality of its long lasting appeal as well as the easy glide it gives once applied. Hello Subscription reaches more than 195,000 readers.