Dr. Ava Shamban • Bustle

As a result of Spotlight’s relationships with the media, celebrity dermatologist Dr. Ava Shamban, was featured on the lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Shamban explained how sweating on top of the head, or on the neck, may seem ‘weird’ but is actually normal.


Dr. Bill Dorfman • PopSugar Beauty Taping

Our PR team’s strong relationship with beauty publications secured longtime client, celebrity dentist Dr. Bill Dorfman, an appearance on PopSugar Beauty that reached more than 19.1 million viewers when it aired. Dr. Dorfman discussed TMJ (temporomandibular joint), which is the condition affecting the joints and jaw muscles that make it possible to open and close your mouth.


NUDESTIX • SmarterTravel

As a result of our PR team’s fastidious outreach, makeup brand NUDESTIX, was featured on travel/lifestyle website, SmarterTravel. Reaching more than 3.4 million readers, the article not only discussed the best products to pack for a Dominican Republic vacation, but also specifically highlighted NUDESTIX’s travel friendly packaging and long-lasting wear.


Dr. Ava Shamban • Allure Online

This week, our PR team secured an interview for celebrity dermatologist, Dr. Ava Shamban, that led to a feature on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban discussed the factors that different age groups should consider before getting preventative Botox.


Dr. William Kwan • Kwan Dermatology

Our marketing department continues to execute Kwan Dermatology’s marketing plan. This week, the team completed the redesign of, the practice founder, William Kwan MD’s private label products – to reflect the new rebrand. The vibrant new look makes the products look more modern and helps build the brand’s image by featuring the founder’s name in a more prominent position.


Dr. Ava Shamban • InStyle Online

The power of PR is that media placements can replicate and expand! Spotlight’s PR team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on Health Magazine’s website last week. The article was re-published this week by InStyle magazine online, reaching an additional 4.7 million readers. In the article, Dr. Shamban explains what skin regimen readers should follow in their 30s if they want to reduce the appearance of fine lines on their skin.



The Spotlight PR team secured an exclusive interview for our client, NUDESTIX, that appeared on the Hong Kong lifestyle website, HYPEBAE. Reaching more than 20K readers, the article provided a Q&A with co-founder, Taylor Frankel, where she explained to readers what her daily life as a young entrepreneur looks like.


Dr. Ava Shamban• The Doctors TV Taping

Spotlight PR’s strong relationship with television producers helped land celebrity dermatologist, Dr. Ava Shamban, an appearance on The Doctors TV, which reached more than 2.3 million viewers. Our team was on set to assist Dr. Shamban while she filmed the segment with plastic surgeon, Dr. Andrew Ordon, discussing a new skincare product that improves the complexion.


NUDESTIX • Global Cosmetic Industry

Our PR team’s determination was instrumental in securing a feature for our client, NUDESTIX on beauty magazine Global Cosmetic Industry’s website. Reaching more than 46.4K readers, the article discussed NUDESTIX’s new brand launch into China.



Our outreach to major beauty industry publications placed NUDESTIX in the center of the spotlight this week. Beauty website, Byrdie, featured NUDESTIX in a web article that reached more than 1.2 million readers. The article raved about NUDESTIX’s Magnetic Luminous Eye Color pencil, in the color ‘Rustique’, and its ability to glide on effortlessly and efficiently.