THIS WEEK IN THE SPOTLIGHT – APR 17, 17



NUDESTIX • Buzzfeed

Determination and persistent outreach from Spotlight’s PR team lead to a feature for our client, NUDESTIX, on Buzzfeed. Reaching more than 17.6 million readers, NUDESTIX’s Nudies All Over Face Color Bronze + Glow was highlighted as a product to have in order to achieve the “subtly glam monochromatic look”.

 

Dr. Ava Shamban • Health Online

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Our client, celebrity dermatologist Dr. Ava Shamban, was featured on Health magazine’s website that reached more than 11.8 million readers. The article not only discussed a variety of skincare routines that can be used to fight wrinkles, but it also highlighted Dr. Shamban as an expert that can explain what skin regimen readers should follow in their 30s if they want to reduce the appearance of fine lines on their skin.

 

Dr. Bill Dorfman • Unite4Humanity Gala

The Spotlight PR team was on hand last week to ensure that our client, celebrity cosmetic dentist Dr. Bill Dorfman, gained maximum press exposure as he walked the red carpet to present the ‘Music Visionary Award’ to Paula Abdul at The Unite4Humanity Gala. The Gala, which took place on April 7th, 2017 at The Beverly Wilshire Hotel, celebrates and awards worldwide humanitarian efforts and philanthropy.

 

NUDESTIX • HelloGiggles

The Spotlight team understands the power of online media and how to leverage it to benefit our clients. The ever-growing makeup brand, NUDESTIX, was featured on the lifestyle website HelloGiggles and reached more than 11.5 million readers. The article included NUDESTIX’s ‘Nudies All Over Face Color Matte’ product as one of the must-have items to pack for the annual music-festival, Coachella.

 

Dr. Ava Shamban • Redbook Magazine

The Spotlight PR team is dedicated to reaching out to print publications with story ideas featuring our clients. Our successful efforts secured celebrity dermatologist, Dr. Ava Shamban, a feature in the April issue of Redbook Magazine that reached more than 2.2 million readers. In the article, Dr. Shamban discussed a variety of ‘powered-by-nature’ ingredients that can be used to maintain both healthy hair and skin.

 

Dr. Bill Dorfman • Allure Online

The Spotlight PR team helped longtime client, celebrity cosmetic dentist Dr. Bill Dorfman, secure a feature on Allure magazine’s website. Reaching more than 3.5 million readers, Dr. Dorfman discussed the newly launched clear coffee company, CLRCFF, and its effects on the teeth.

 

Dr. Ava Shamban • Woman’s Day Magazine

Each week, our PR team connects with editors and writers from top international publications. This week, our outreach secured an inclusion in the April 2017 issue of Woman’s Day Magazine for our client, Dr. Ava Shamban. Reaching more than 3.2 million readers, Dr Shamban advised readers on the benefits of a well-balanced diet and exercise for achieving healthy skin.

 

Dr. Ava Shamban• Steve Harvey TV Show

Due to the hard work and commitment of the Spotlight PR team, our client, celebrity dermatologist Dr. Ava Shamban, was selected for a TV segment on the Steve Harvey show. The segment, taped last week, featured Dr. Shamban performing a neck makeover and will reach an audience of 3.7 million upon airing.

 

NUDESTIX • Byrdie

As a result of our PR team’s persistent media outreach, our client, NUDESTIX, landed a feature on the beauty website, Byrdie. Reaching more than 1.2 million readers, the article highlighted NUDESTIX’s ‘Nudies All Over Face Glow’ as a makeup stick that allows for easy application, even to those who may be ‘makeup-clueless’.

 

Dr. Ava Shamban • StyleCaster

This week, Spotlight’s PR team secured an interview for celebrity dermatologist, Dr. Ava Shamban, with the lifestyle media platform, StyleCaster. The interview lead to a feature on an online article on their website that reached more than 3.7 million readers! In the article, Dr. Shamban discussed effective DIY anti-aging treatments that readers can make and use in the comfort of their own homes.