Blog

THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF NOVEMBER 28, 2016 • Happy December! Our clients definitely stole the spotlight this week. Celebrity dermatologist Dr. Ava Shamban was featured in Allure’s article, “The Anti-Aging Treatments Pain Scale You Need to Know About,” where she explains the levels of discomfort and the side effects of certain treatments such as Botox, Restylane and Juvéderm. Celebrity dentist Dr. Bill Dorfman also had a great week in the press! Dr. Bill was featured in Bustle’s article explaining why you should visit your dentist twice a year to prevent a small problem from turning into a big problem. Thanks to our PR team, sensational makeup brand NUDESTIX was featured in several popular publications including PopSugar, Teen Vogue, Essence, HelloGiggles and Parade. Co-founder Taylor Frankel wrote an article for PopSugar demonstrating how fast and easy it is to use NUDESTIX Sculpting Pencils.

WEEK OF NOVEMBER 21, 2016 • Happy Thanksgiving – we are so thankful for our clients! This week, leading health and fitness expert Dr. Robert Huizenga was featured on Good Day LA where he commented on marijuana use among athletes. Our PR team also coordinated some great press for the booming makeup brand, NUDESTIX! Jenny Frankel, the CEO and founder of Nudestix, was featured in Racked’s article in which she explained how a minority investment has helped the brand grow. Celebrity dermatologist Dr. Ava Shamban was also featured in an article for NewBeauty this week. Dr. Ava explained why she turns down patients who want her to recreate a celebrity’s image. Lastly, Dr. Tina Koopersmith, founder of West Coast Women’s Reproductive Center, was featured in a Bustle article in which she explained some of the lesser-known side effects of birth control.

WEEK OF NOVEMBER 14, 2016 • As the weather cools down, our clients are heating up! Our PR team secured some great press for several of our clients this week. The booming makeup brand NUDESTIX was featured in multiple articles that highlighted their innovative and long-wearing products. NUDESTIX’s Intense Matte Lip + Cheek Pencil in Stiletto was featured in Refinery29’s article on lipsticks that look great on everyone. Dr. Tina Koopersmith of West Coast Women’s Reproductive Center also had a fabulous week in the press! Dr. Koopersmith was featured in Yahoo!’s article that explained the costs and concerns associated with donor eggs, as part of a new IVF technique. Last but not least, celebrity dentist Dr. Bill Dorfman was featured in The Daily Mail’s article in which he was recognized as being a dentist to the stars and for being able to give his patients a fabulous smile.

WEEK OF NOVEMBER 7, 2016 • This week In The Spotlight, Dr. Tina Koopersmith, founder of the West Coast Women’s Reproductive Center, stole the spotlight in Women’s Health’s article on Kim Kardashian and surrogacy. Dr. Koopersmith explains that there are many variables when using a surrogate and warns all "couples should speak with their fertility expert to clearly understand all the options." Celebrity dermatologist Dr. Ava Shamban was also front and center in the spotlight when featured in Refinery29’s article where she describes what causes our eyelids to get oily and how the oil is formed. Let’s not forget about booming makeup brand NUDESTIX, as they were featured in The Fabzilla’s blog post, Corporate Catwalk’s article and Her Campus’ article where products such as #BerryNudeLips and their new Nude(art)ist Magnetic Eye Box Set were featured and admired.

WEEK OF OCTOBER 31, 2016 • Happy November! The spotlight was shining brightly on NUDESTIX this week. The booming makeup brand was featured in an article from Women’s Wear Daily. The young NUDESTIX co-founders, Ally and Taylor Frankel, will front a reoccurring, one-hour show on Beauty iQ in hopes to grow their millennial audience. Additionally, NUDESTIX’s Eyebrow Stylus + Gel Pencil was featured in Allure’s article about their editor’s favorite products! NUDESTIX was also featured in Dr. Oz The Good Life’s article on how to make your eyebrows look amazing! Dr. Shahin Ghadir of Southern California Reproductive Center was also front and center in the spotlight this week! The fertility specialist was featured in an Us Weekly article about Molly Sims’ fertility journey and how he helped her fulfill her dream of having another child.

WEEK OF OCTOBER 24, 2016 • This week, the spotlight shone on our clients all over the world! Celebrity dentist Dr. Bill Dorfman was featured in United Arab Emirates’ Sayidaty September issue, which focused on his mentorship of a local UAE dentist. Our PR team also coordinated multiple interviews for renowned dermatologist Dr. Ava Shamban, such as Allure Online’s article about tips for shiny hair. Dr. Surrey and Dr. Chang of Southern California Reproductive Center were featured in Talking Fertility’s blog post, where the doctors commented on IVF procedures. Also, NUDESTIX's Sculpting Pencil was featured in a SHAPE’s article, while their Skin Glossing Pencil was highlighted in a Teen Vogue article about the best finger-based products. Lastly, celebrity dermatologist Dr. Ava Shamban was featured in InStyle’s online article, where she explained everyday factors that can irritate your skin.

WEEK OF OCTOBER 17, 2016 • Our clients definitely stole the spotlight this week! Thanks to our PR team, sensational makeup brand NUDESTIX was featured in several fantastic publications including, PopSugar, Seventeen Magazine, Teen Vogue, Byrdie, The Chalkboard ...

WEEK OF OCTOBER 10, 2016 • While some of our fabulous clients were in the spotlight in online press, others were in the spotlight on the red carpet this week! Leading health and fitness expert Dr. Robert Huizenga attended The Carousel of Hope event this past weekend ...

WEEK OF OCTOBER 3, 2016 • This week beauty took over the spotlight. Sensational makeup brand, NUDESTIX, was featured in several articles where writers bragged about their favorite NUDESTIX products, collectively reaching more than 35 million readers. Bloggers mentioned their go-to favorites for long lasting, beautiful and edgy eye looks. The power of PR goes a long way!

WEEK OF SEPTEMBER 26, 2016 • This week our clients basked in the spotlight! Dr. Ava Shamban was featured in Town & Country’s article where she advocates the benefits of using charcoal and clay-based masks to hydrate, while diminishing toxin levels within the skin.

«‹23 242526 27 ›»