THIS WEEK IN THE SPOTLIGHT – OCT 17, 16



THIS WEEK IN THE SPOTLIGHT – OCTOBER 17, 2016

Our clients definitely stole the spotlight this week! Thanks to our PR team, sensational makeup brand NUDESTIX was featured in several fantastic publications including, PopSugar, Seventeen Magazine, Teen Vogue, Byrdie, The Chalkboard, and the blogs Little Blushing Birdie blog and I Like To Talk A Lot. To kick it off, Co-founders Ally and Taylor Frankel informed PopSugar readers of their favorite products, how they developed the concept of NUDESTIX and more. NUDESTIX was also featured in Seventeen Magazine’s November issue where Ally and Taylor were referred to as ‘Makeup Mavens’ in the article, “Girl Bosses in the Glam Biz.” Additionally, 10 lucky winners will receive NUDESTIX’s new Nude(Art)ist Kit as part of Seventeen’s November giveaways. Teen Vogue introduced NUDESTIX’s Skin Glossing Pencil as an all-purpose pencil that adds a gorgeous glow to the lips, eyes and cheeks while Byrdie featured NUDESTIX’s Clean-Up Pencil and referred to it as a “godsend” for erasing smudges and messy lines. Also, due to our pitching efforts, The Chalkboard, Little Blushing Birdie and I Like to Talk a Lot also raved about their favorite NUDESTIX products in their respective blog posts this week.

Our PR team also secured great press for the Southern California Reproductive Center! Dr. Shahin Ghadir and Dr. Mark Surrey were featured in Health Online’s article where both doctors informed readers about the complexity of undergoing a uterus transplant. Furthermore, Dr. Shahin Ghadir was also featured in Self Online’s article where he explained the challenges women 40 and over generally have with implantation.

Last but not least, celebrity dermatologist Dr. Ava Shamban was featured in InStyle’s online article, where she explained the surprising everyday factors that can irritate your skin. Dr. Shamban was also featured in NewBeauty’s Fall/Winter issue where she was quoted several times in the article, “Retinol – The Answer You Need to Stop Aging.”

Click the read more button to check out all of the articles featured This Week In The Spotlight.

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NUDESTIX

NUDESTIX’s co-founders Ally & Taylor Frankel were featured in PopSugar’s article, “Meet the 14 Geniuses Behind Your Favorite Beauty Products.” The young beauty moguls informed readers of their favorite products, how they developed the concept of NUDESTIX and more! PopSugar reaches more than 16 million readers.

 

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NUDESTIX

Booming makeup brand, NUDESTIX, was featured in Seventeen Magazine’s online article, “November Freebies Blowout 2016 Official Rules.” Of the contestants who enter Seventeen’s Freebies Blowout, ten lucky winners will receive NUDESTIX’s (ART)IST BOX. Seventeen Magazine Online reaches more than 3 million readers.

 

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SCRC

Renowned fertility specialists, Dr. Shahin Ghadir and Dr. Mark Surrey of Southern California Reproductive Center, were featured in Health Online’s article, “5 Things to Know About Uterus Transplants.” The doctors informed the readers about the complexity of undergoing a uterus transplant. Health Online reaches more than 2 million readers.

 

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Dr. Ava Shamban

Celebrity dermatologist Dr. Ava Shamban was recently featured in InStyle Onine’s article, “10 Habits You Didn’t Know Could Cause Breakouts.” Dr. Shamban explained the surprising factors that can irritate your skin and cause acne, including not showering after a long workout, not cleaning makeup brushes and beauty sponges and over processing the skin with facial-cleansing tools. InStyle reaches more than 2 million readers.

 

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SCRC

Renowned fertility specialist Dr. Shahin Ghadir of Southern California Reproductive Center was recently featured in Self Online’s article, “The Benefits of Getting IVF Before You Turn 40.” Dr. Ghadir explained that women 40 and over generally have lower success rates for implantation due to the quality and quantity of their eggs. Self Online reaches more than 2 million readers.

 

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NUDESTIX

Booming makeup brand NUDESTIX was featured in Seventeen’s November Issue in the article, “Girl Bosses in the Glam Biz.” Ally and Taylor Frankel shared that one of their goals as a makeup brand is to produce cosmetics for the girl who thinks “more is less.” To get that natural glam look, NUDESTIX is giving out the Nude(Art)ist Lip Box in a fall haul giveaway! Seventeen Magazine reaches more than 2 million readers.

 

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NUDESTIX

NUDESTIX’s Clean-Up Pencil was featured in Byrdie’s article, “This Genius Cat-Eye Stamp Makes Winged Liner a Breeze.” This innovative beauty product was referred to as a “godsend” for erasing smudges and messy lines. Byrdie reaches nearly 1 million readers.

 

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Dr. Ava Shamban

Celebrity dermatologist Dr. Ava Shamban was featured in NewBeauty’s Fall/Winter issue. Dr. Shamban was quoted several times in the article, “Retinol – The Answer You Need to Stop Aging,” in which she commented on when to use Retinol products, how Retinol will improve your skin and other tips for using the ingredient. NewBeauty has a circulation of 315,000.

 

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NUDESTIX

Glamorous makeup brand, NUDESTIX was recently featured in The Chalkboards article, “7 New Deeply Hydrating Solutions for Dry Skin.” Of the fabulous cosmetic brand, the NUDESTIX hydrating pencil is the only non-makeup product that is perfect to have with you at all times as it moisturizes and revitalizes dry, dull skin instantly! The Chalkboard reaches more than 187,000 readers.

 

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NUDESTIX

Sensational makeup brand NUDESTIX was recently featured in I Like To Talk A Lot’s makeup review, “Nudestix Magnetic Eye Color.” The blog raved over the long lasting formula of the Magnetic Eye Pencils. The blogger paired the Nudestix Eyebrow Stylus Pencil and the Gel Color Lip + Cheek Balm for a gorgeous, natural glam look.