THIS WEEK IN THE SPOTLIGHT – DEC 19,16



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Dr. Bill Dorfman

The Spotlight PR team helped our client of over 8 years, celebrity dentist Dr. Bill Dorfman, reach more than 28.8 million online readers! Dr. Bill (as his patients like to call him, was featured in a Los Angeles Times article on the value of a dazzling smile on the red carpet. Dr. Bill explains why it is so important for celebrities to have sparkling, perfect teeth.

 

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NUDESTIX

NUDESTIX’s #BerryNudeLips Kit was featured in Teen Vogue’s article, “Best Under-$50 Beauty Holiday Gift Ideas 2016.” This limited-edition collection of mini rose, nude and berry lip colors can also double as cheek shades for on-the-go beauty at its finest. Teen Vogue reaches more than 2.3 million readers.

 

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Dr. Ava Shamban

The Spotlight PR team helped our client, celebrity dermatologist Dr. Ava Shamban, reach over 3.7 million readers in this Influenster article, “Ingredient Breakdown: Gold.” Dr. Shamban explains to readers how this ingredient that has been used for skincare for centuries, reduces inflammation and brightens skin.

 

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NUDESTIX

Booming makeup brand NUDESTIX was featured in Byrdie’s top article of the day, “9 Beauty Products to Get Rid of This Year (and 9 to Keep).” NUDESTIX’s Magnetic Eye Color in Rustique was featured as a great “shadow stick” to keep. Byrdie reaches nearly one million readers.

 

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Dr. Bill Dorfman

The Spotlight PR team secured sizable media exposure for our client, celebrity dentist Dr. Bill Dorfman, reach over 1.1 million readers in Bustle. In this “11 Gross Things That Happen if You Don’t Go To the Dentist Every 6 Months” article, Dr. Bill (as his patients like to call him) explains to readers how not going to the dentist can lead to cavities and oral cancer. Bustle reaches more than 1.1 million readers.

 

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Dr. Ava Shamban

The Spotlight PR team was instrumental in celebrity dermatologist Dr. Ava Shamban reaching 2.3 million Teen Vogue readers. In the article “How to Transition Your Skincare Routine for Winter.” Dr. Shamban explains  how using certain acne treatments in the winter can lead to dry skin.