THIS WEEK IN THE SPOTLIGHT – OCTOBER 10, 2016
While some of our fabulous clients were in the spotlight in online press, others were in the spotlight on the red carpet this week! Leading health and fitness expert Dr. Robert Huizenga attended The Carousel of Hope event this past weekend, where he was spotted on the red carpet speaking to several major news and entertainment publications. The booming makeup brand NUDESTIX continues to be front and center in the press. Following a meeting our PR team coordinated, the cosmetics brand was featured in an article on Racked.com about the beauty industry and how it is influenced by different generations. The article was also picked up by Yahoo! Beauty and published on its homepage. Additionally, following our press outreach, Famadillo reviewed NUDESTIX’s new Magnetic Eye Pencils and raved about the simplicity of the company’s products. Finally, celebrity dermatologist Dr. Ava Shamban was featured in a NewBeauty article that focused on the different types of wrinkles. Dr. Shamban explained several variations of wrinkles and told readers how to diminish their appearance. Also, Dr. Shamban’s Dr. Ava Says video was published alongside an Allure.com article on skincare during your 30s.
Booming makeup brand NUDESTIX was featured in Racked’s article, “The Beauty Industry Has a Gen X Problem.” The millennial-driven brand, founded by chemical engineer Jenny Frankel and her two young daughters, was praised for its universal appeal, simplicity and family driven operations. Additionally posted by Yahoo, the article reached more than 71 million readers.
Dr. Robert Huizenga
Leading health & fitness expert Dr. Robert Huizenga was spotted on the red carpet of the Carousel of Hope event this past Saturday. The Carousel of Hope is held every two years and all proceeds raised benefit the Children’s Diabetes Foundation and the Barbara Davis Center for Childhood Diabetes (BDC).
Celebrity dermatologist Dr. Ava Shamban’s Dr. Ava Says video was featured alongside the Allure Online article, “The Best Skin-Care Routine for Your 30s.” Dr. Shamban explained that many women experience adult acne and other skin imperfections while pregnant. A few tips that she recommended to diminish any blemished or flawed skin were exfoliation, moisturizers that contained sunscreen, and products that contained Vitamin C. Allure Online reaches more than 3 million readers.
NUDESTIX’s new Magnetic Eye Pencils in Matte & Luminous shades were reviewed by Famadillo. The writer raved about the effortless beauty these pencils create and explained how to achieve that “draw and smudge” smoky eye we all want. Famadillo reaches more than 1 million readers.
Celebrity dermatologist Dr. Ava Shamban was recently featured in New Beauty’s article, “5 Types of Wrinkles and How to Tackle Each One.” Dr. Shamban differentiates between various types of wrinkles, and informs readers of the different treatments available to reduce them. New Beauty reaches more than 700,000 readers.
Natural makeup brand NUDESTIX was featured in Sweet’s article, “No Makeup Brushes, No Problem.” NUDESTIX’s Sculpting Pencil was highlighted as the perfect beauty product to achieve an effortless contoured look without the use of brushes. Sweet reaches more than 10,700 readers.
A One Star Change in Online Reviews can Swing Practice Revenue by 10%!
While most clients tend to focus on the annoyances of online reviews, we always point out what an incredible resource online reviews are to help manage a medical practice. We turn to online reviews during our audit process to help us know: • where the practice might need help with delivering the “brand promise” • what employees are of particular value to the business • what employees require coaching • what common themes are running through patient reviews that help us create our SWOT (Strengths, Weaknesses, Opportunities, Threats) for the practice. With this information we can then put mechanisms in place to help the entire practice move in the same direction, towards a set of clearly defined goals.
Dr. Dorfman & The Spotlight Team
The Spotlight team was on the set of The Doctors TV show with Celebrity Dentist and Zoom Whitening creator, Dr. Bill Dorfman, taping a segment featuring an amazing smile makeover. Stay tuned for the air dates!