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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

WEEK OF SEPTEMBER 11, 2017 • Each week, Spotlight demonstrates our commitment to our clients by consistently pushing to achieve their goals. Starting the week off strong, ethnic skin care expert, Dr. William Kwan, was featured on Health Magazine’s website twice, which reached more than 11.8 million readers EACH time! Dr. Kwan was also mentioned on Elite Daily, placing him in front of an additional 10.1 million readers. The press didn’t stop there! Our team secured an inclusion for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website – that reached more than 3.5 million readers. Our team also placed the popular makeup brand, NUDESTIX, in the September ’17 issue of Pregnancy & Newborn, a magazine for expectant parents – reaching more than 257,000 readers. Wrapping up Spotlight’s success this week, our marketing team secured an agreement with a notable production company for our physician client, who invented a groundbreaking new technology.

WEEK OF AUGUST 28, 2017 • The spotlight was shining bright on our clients this week! Our powerful team secured two media hits for the makeup brand, NUDESTIX, on Allure magazine’s website and on the lifestyle website, Byrdie - placing the brand in front of more than 4.7 million readers combined! In addition to online coverage, our team secured a social take over for NUDESTIX on PopSugar’s Instagram that reached more than 130,000 Followers. Our dermatology experts, Dr. Ava Shamban and Dr. William Kwan, also enjoyed the spotlight this week! Ethnic skin expert Dr. Kwan was featured on SELF magazine’s website and celebrity dermatologist Dr. Shamban was included on New Beauty magazine’s website – reaching more than 3.8 million readers altogether. Wrapping it up, the Spotlight team captured the Access Hollywood coverage of the influencer event we created for Vanderpump Dogs.

WEEK OF AUGUST 21, 2017 • Our PR team’s experience and strong media relationships are what result in continuous media exposure for our clients. This week, celebrity dermatologist, Dr. Ava Shamban, was featured on lifestyle website, Bustle, and on InStyle Magazine’s website- reaching more than 21 million readers combined! InStyle Magazine also included ethnic skin care expert, Dr. William Kwan, on their website getting him in front of 4.7 million readers. Health Magazine also included Dr. Kwan on their site - placing him in front of an additional 11.8 million readers! Wrapping it up this week, NUDESTIX was featured on the beauty and lifestyle website, NYLON, who also distributed a Beauty Award to the brand for the “Best Lip Crayon.” Their beauty awards are featured in the September 2017 Issue, and the combined digital and print inclusion reached more than 1.5 million readers!

WEEK OF AUGUST 14, 2017 • This week, the Spotlight team’s dedication and media relationships resulted in two press mentions for our makeup brand client, NUDESTIX, on the beauty and lifestyle website, PopSugar- reaching more than 19.2 million readers each time! Our client, ethnic skin-care expert, Dr. William Kwan, also shared some of the spotlight with an inclusion on Health Magazine’s website, which placed him in front of more than 11.8 million readers. Wrapping it up this week, NUDESTIX was also mentioned on the beauty blog, The Gloss, which helped the brand reach an additional 776,000 readers. Another fantastic week for the Spotlight team and our clients!

WEEK OF AUGUST 7, 2017 • The Spotlight PR team successfully secured a variety of different press mentions for our clients this week! Starting off strong, Spotlight’s makeup brand client, NUDESTIX, was featured on InStyle Magazine’s website and on lifestyle media site, PopSugar - reaching more than 23.9 million readers combined! In addition to NUDESTIX, ethnic skin care expert, Dr. William Kwan, was mentioned on the lifestyle website, Byrdie, helping him reach more than 1.2 million readers. Wrapping up this week, our celebrity dermatologist client, Dr. Ava Shamban, also shared some of the spotlight with a feature on the fashion and beauty website, She Finds - which reached more than 1.9 million readers. Another great week for the Spotlight team and our clients!

WEEK OF JULY 31, 2017 • The Spotlight team is constantly working hard to ensure that our clients are always shining brightly in the spotlight! As a result of our team’s diligent efforts, celebrity dermatologist, Dr. Ava Shamban, was featured on Yahoo! Beauty and on lifestyle website, Brit + Co - reaching more than 16.6 million readers combined! Dr. Shamban was also positioned at the front and center of the press through a “Voice of Comparison” chart that displays the total exposure that Dr. Shamban receives in comparison to other dermatologists. Resulting from our team’s dedication - Dr. Shamban takes up more than half of the chart! Wrapping it up, our PR team also secured an inclusion for the hugely popular makeup brand, NUDESTIX, on the TODAY Show’s website, exposing the brand to more than 23.9 million readers.

WEEK OF JULY 24, 2017 • Each week, Spotlight demonstrates our commitment to our clients by consistently pushing to achieve their goals. Taking the press by storm, our makeup brand client, NUDESTIX, was featured on Buzzfeed – reaching more than 17.6 million readers! Our PR team also secured a notable mention for celebrity dermatologist, Dr. Ava Shamban, on Women’s Health Magazine’s website, reaching 11.9 million readers. In addition to Women’s Health, Dr. Shamban was also featured in an article on Allure Magazine’s website, that was then picked up by Yahoo! News – reaching an additional 13.5 million readers combined! Another successful week for the Spotlight team and our clients!

WEEK OF JULY 20, 2017 • The Spotlight PR team never disappoints! This week our team secured two inclusions on the lifestyle website, Bustle, for our expert clients, Dr. Bill Dorfman and Dr. William Kwan, that reached more than 16.3 million readers each! Our persistent outreach also resulted in features for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website and in the July/August issue of Women’s Health Magazine, which reached more than 5 million readers combined! Wrapping it up, Spotlight’s makeup brand client, NUDESTIX, was mentioned in the July/August issue of the Canadian Magazine, Zoomer, that reached more than 185,627 readers. Another fantastic week for the Spotlight team and our clients!

WEEK OF JULY 10, 2017 • Spotlight consistently demonstrates our commitment to our clients each week! This week, our team secured ethnic skincare expert, Dr. William Kwan, a feature on Health Magazine’s website that reached more than 11.8 million readers! In addition to Health Magazine, the team was instrumental in securing inclusions for makeup brand, NUDESTIX, on beauty and lifestyle websites, Refinery29 and Byrdie - reaching more than 17.4 million readers combined! Celebrity dermatologist, Dr. Ava Shamban, also shone in the spotlight with two inclusions on Allure Magazine’s website and a feature in The Aesthetic Guide Magazine. Wrapping it up, the Spotlight team donated their time this week to the Vanderpump Dogs Foundation, securing Access Hollywood to cover an event that shines awareness on local dogs in need.

WEEK OF JULY 3, 2017 • As a result of our team’s hard work and determination, celebrity dermatologist, Dr. Ava Shamban, reached more than 14.7 million readers. Our strong relationship with the press also resulted in our makeup brand client, NUDESTIX, being mentioned on InStyle Magazine’s website twice this week, helping the brand reach more than 9.4 million readers! In celebration of Canada’s 150th Birthday, the Spotlight team ensured that our Canadian makeup brand client, NUDESTIX, received press exposure in Canada. As a result of our team’s consistent outreach, NUDESTIX was featured in Canadian media - reaching over 2 million people in a country with 35 million people. Wrapping up Spotlight’s success this week, we placed leading health and fitness expert, Dr. Robert Huizenga, in front of more than 18,453 readers!

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