THIS WEEK IN THE SPOTLIGHT – JUL 29, 2019



Dr. Anna Guanche • Women’s Health Online

Our dedicated PR team cemented a feature for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”) – on the digital platform of Women’s Health Magazine. In the article, which was also picked up by Yahoo! News and reached more than 240.6 million readers total, Dr. Beauty shared the best cleansers depending on each skin type.

 

Dr. Elroy Vojdani • Forbes.com

As a result of our PR team’s consistent outreach to major publications, our client – functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP – was featured in an article on Forbes.com. In the article, which reached 106.9 million readers, Dr. Vojdani shared his knowledge of the nutritional benefits of avocados.

 

Dr. Anna Guanche • Refinery29

Our strong relationship with media secured a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the beauty and lifestyle website Refinery29, where Dr. Guanche recommended a safe sunscreen to use atop tattoos. Yahoo! Lifestyle also picked up the Refinery29 article, placing Dr. Guanche in front of more than 26 million readers combined!

 

Dr. Bill Dorfman • The Brownsville Herald

Spotlight believes that perseverance pays! We procured a placement for our client, celebrity cosmetic dentist Dr. Bill Dorfman, in the July 31st edition of local Texas newspaper The Brownsville Herald. Our PR team pitched a local angle, since Dr. Dorfman’s mentee, Dr. Saam Zarrabi, sponsored 60 Texas high school students to attend this year’s LEAP Week at UCLA. The article was also transcribed and published on their website, reaching a total of 317,995 readers!

 

Dr. Anna Guanche • StyleCaster.com

The Spotlight PR team attained sizable media exposure for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the fashion site StyleCaster.com. In the article, which reached 5 million readers, Dr. Guanche recommended an at-home remedy to soothe chafing.