THIS WEEK IN THE SPOTLIGHT – AUG 12, 2019



Dr. Bill Dorfman • Refinery29 MacroBeauty

The Spotlight PR team secured a segment for our client of more than 10 years — celebrity cosmetic dentist Dr. Bill Dorfman – on “Macro Beauty,” a digital series of Refinery29, which placed him in front of 2.2 million subscribers! In the segment, Dr. Dorfman fixed a young woman’s chipped tooth through tooth bonding, completely transforming her entire smile.

 

Dr. Anna Guanche • RealSelf.com

This week, we attained media exposure for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche – on the beauty and cosmetic procedure site RealSelf.com. Reaching more than 3.5 million readers, Dr. Guanche shared her expert opinion about how social media is helping to destigmatize plastic surgery.

 

Dr. Bill Dorfman • Authority Magazine

Not only does the Spotlight team understand the power of online media, we know how to leverage it to benefit our clients. We cemented coverage for our client – celebrity cosmetic dentist Dr. Bill Dorfman – by landing an interview for him with Medium.com’s Authority Magazine regarding Dr. Dorfman’s philanthropic efforts as a “Social Impact Hero.” The lifestyle website Thrive Global also picked up the feature, placing Dr. Dorfman in front of a combined 253.2 million readers!

 

Dr. Elroy Vojdani • MarketWatch.com

Reaching more than 59.1 million readers, we procured an article for our client – functional medicine pioneer and key opinion leader Elroy Vojdani MD, IFMCP –on the DOW JONES website MarketWatch.com. For this story, Dr. Vojdani shed light on how sleeping next to your smartphone can alter your mood.

 

Renuva • Marketing

The Spotlight marketing team is thrilled to announce that we have created a new logo for the aesthetic injectable Renuva. Stay tuned to see the reveal!