THIS WEEK IN THE SPOTLIGHT – OCT 3, 16



THIS WEEK IN THE SPOTLIGHT – OCTOBER 3, 2016

This week beauty took over the spotlight. Sensational makeup brand, NUDESTIX, was featured in several articles where writers bragged about their favorite NUDESTIX products, collectively reaching more than 35 million readers. Bloggers mentioned their go-to favorites for long lasting, beautiful and edgy eye looks. The power of PR goes a long way! Renowned fertility specialist, Dr. Daniel Rychlik of Southern California Reproductive Center, was featured in Cosmopolitan’s article, “7 Things People Tell You About Fertility That Are Totally Wrong” after it was picked up from a previous Redbook interview that our team coordinated. Reaching more than 3 million viewers, Dr. Ava Shamban’s Dr. Ava Says video was featured alongside a recent Allure article where she speaks of the rapid increase of women diagnosed with adult acne. Dr. Shamban was also featured in two NewBeauty articles about Retinol uses. Additionally, we secured an interview for Dr. Soheil Simzar of Ava MD, with Bustle.com. Dr. Simzar explained several of the warning signs of skin cancer. Lastly, renowned plastic surgeon, Dr. Anthony Youn, was featured in The Inquisitr’s article, where he spoke of Bella Thorne’s recent breast augmentation. Click the read more button to check out all of the articles featured This Week In The Spotlight.

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NUDESTIX

Sensational makeup brand, NUDESTIX, was featured in The Huffington Post’s article, “Our Favorite Products From BeautyCon NYC 2016.” The article mentioned their three favorite products, which included the NUDESTIX’s Cream Lip + Cheek Pencil, the Magnetic Eye Color Pencil, and the Intense Matte Color Lip + Cheek Pencil. All three products were described as creamy, amazingly pigmented, and most importantly, long lasting. The Huffington Post reaches more than 31 million readers.

 

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SCRC

Renowned fertility specialist, Dr. Daniel Rychlik of Southern California Reproductive Center, was recently featured in Cosmopolitan’s article, “7 Things People Tell You About Fertility That Are Totally Wrong.” Dr. Rychlik mentioned the myths that are often misconstrued in regards to pregnancy. Originally published by Redbook, the article has now reached more than 10 million readers.

 

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Dr. Shamban

Celebrity dermatologist, Dr. Ava Shamban, was featured in NewBeauty’s article, “5 New Retinol Trends You Need to Know About.” Dr. Shamban shares that retinol is only to be worn during the night as it breaks down in sunlight. NewBeauty reaches more than 770,000 readers.

 

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NUDESTIX

Booming makeup brand, NUDESTIX, was featured in the Little Blushing Birdie’s YouTube Video, “September 2016 Favorites.” The NUDESTIX’s Magnetic Eye Color in Terra and Fig were the blogger’s go-to favorites for a long lasting, beautiful and edgy eye look. The blogger also emphasized how beautiful the duo is paired together for every occasion.

 

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Dr. Ava Shamban

Celebrity dermatologist, Dr. Ava Shamban, was featured in NewBeauty’s article, “What Kind of Retinol Is Right for You?” Dr. Shamban explains a simple rule for knowing what type of retinol is best for you. NewBeauty reaches more than 770,000 readers.

 

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Ava MD

Renowned dermatologist, Dr. Soheil Simzar of Ava MD, was featured in Bustle’s article, “8 Subtle Signs of Skin Cancer You Should Never Ignore.” Dr. Simzar explained why you shouldn’t ignore pimple like bumps that shine and other skin flaws that bleed easily – they may be early signs of skin cancer. Bustle reaches more than 1 million readers.

 

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Dr. Shamban

Dr. Ava Shamban’s Dr. Ava Says video was featured alongside a recent Allure article titled, “Acne & Aging: New Breakthrough Study Says Zits Could Be a Good Thing.” Dr. Shamban speaks of the rapid increase of women diagnosed with adult acne. She shares the perfect products and tips to reduce the appearance of acne. Allure Online reaches more than 3 million readers.

 

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Dr. Youn

Celebrity plastic surgeon, Dr. Anthony Youn, was featured in The Inquisitr’s article, “Bella Thorne Subject of Boob Job Rumors as She Shifts Focus on Her Bum.” Dr. Anthony Youn spoke of Bella’s recent breast augmentation, stating that it fit her frame very well. Inquisitr reaches more than 1 million readers.

 

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NUDESTIX

Booming makeup brand, NUDESTIX, was featured in True Viral News’ article, “6 Ways to Get the Perfect Eyeliner Look for Your Eye Shape in 1 Handy Chart.” The article highlighted NUDESTIX’s Concealer Pencil and its ability to brighten up the eyes.