THIS WEEK IN THE SPOTLIGHT: NOV 26, 2022



Renuva • Marketing

As an innovative brand with the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s own fat, the Spotlight Marketing team takes great strides in providing visibility for Renuva. The team worked with the brand in the final stages of assembling a learning and resource portal for Renuva’s elite injectors to access scientific timelines, demonstration videos, marketing assets, preparation guides, and more.

 

Dr. Kimberly Lee • First For Women

Our outreach to major industry publications secured this inclusion for our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, in First For Women. In this story, Dr. Lee shares why straws can cause wrinkles around the mouth, placing her in front of more than 332,000 online readers. This article was also picked up by Yahoo! News reaching an additional 272 million online readers.

 

Dr. Steven Williams • Real Self

Not only does the Spotlight team understand the power of online media, we know how to leverage it to benefit our clients. We landed our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, an inclusion in RealSelf. Here, Dr. Williams discusses how the recession could affect the price of cosmetic procedures and which treatments are recession-proof, placing him in front of more than 5 million online readers.

 

Dr. Kimberly Lee • ELLE

As a result of our PR team’s strong media relationships, we landed our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, an inclusion on ELLE. Here, Dr. Lee explains the biggest mistakes made while getting lip fillers and how to avoid them. This story placed Dr. Lee in front of more than 49 million online readers.

 

Dr. Steven Williams • Fox 11

Our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, was interviewed on Fox 11 Los Angeles to discuss the current plastic surgery demand. In this interview, Dr. Williams discusses the top surgical procedures and safety tips for those seeking cosmetic procedures. This interview placed him in front of more than 80,000 local viewers.

 

Dr. Thaïs Aliabadi • Fox News Digital

Our client, Dr. Aliabadi, and co-founder of a new weight-loss treatment Trimly, was featured on Fox News Digital. Here, Dr. Aliabadi explains the benefits of freezing your eggs at a young age, placing her in front of more than 284 million online readers.