THIS WEEK IN THE SPOTLIGHT: DEC 5, 2022



Dr. Steven Williams • WWD

Not only does the Spotlight team understand the power of online media, we know how to leverage it to benefit our clients. We landed our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, an inclusion in Women’s Wear Daily (WWD). Here, Dr. Williams is included in a beauty executive roundup, where his new position as president-elect of the American Society of Plastic Surgeons (ASPS) is recognized, placing him in front of more than 2.5 million online readers.

 

Dr. Bill Dorfman • Authority Magazine

As a result of our PR team’s strong media relationships, we landed our client, celebrity cosmetic dentist Dr. Bill Dorfman, a feature on Authority Magazine. The feature profiles Dr. Dorfman as an entrepreneur and business leader, and he addresses some of his self-care routines, such as exercise, that are a strong contributing factor to his success. This profile placed Dr. Dorfman in front of more than 148 million online readers.

 

Dr. Steven Williams • The Official Black Magazine

Our PR team’s determined efforts landed our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, a feature in The Official Black Magazine. In the interview, Dr. Williams shares how he became a surgeon as well as misconceptions surrounding plastic & reconstructive surgery, placing him in front of more than 500,000 online readers.

 

Dr. Kimberly Lee • Sunday Edit

The Spotlight PR team is dedicated to ensuring that our clients have a solid online presence. Our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, was included in Sunday Edit, where she shares how to keep your skin glowing from the inside out during the holiday season. This placed Dr. Lee in front of more than 303,000 online readers.

 

Dr. Steven Williams • Allure

Our outreach to major industry publications secured this inclusion in Allure for our client, board-certified plastic & reconstructive surgeon Dr. Steven Williams, where he shares some of the biggest plastic surgery trends for 2023. This placed Dr. Williams in front of more than 10.9 million online readers.