Dr. Bill Dorfman • Reader’s Digest Canada
Our outreach to major industry publications secured this inclusion for our client, and celebrity cosmetic dentist, Dr. Bill Dorfman in Reader’s Digest Canada. Here, readers learn how to properly care for their teeth, placing Dr. Dorfman in front of more than 1.7 million online readers. The article was also picked up by MSN Canada, with an additional reach of more than 64 million online visitors.
Dr. Steven Williams • Yale School of Medicine
As a board-certified plastic & reconstructive surgeon, Dr. Steven Williams’ new role as President-elect for the American Society of Plastic Surgeons (ASPS) was featured in Yale University’s School of Medicine Alumni News, where Dr. Williams attended medical school and residency. This inclusion in Alumni News was distributed to the alumni community through their weekly newsletter, placing him in front of nearly 900 million online viewers.
Dr. Kimberly Lee • New Beauty
Our client, board-certified facial plastic & reconstructive surgeon, Dr. Kimberly Lee, was included on NewBeauty’s digital platform. Here, Dr. Lee shares her favorite injection memories and techniques for National Botox Day. This inclusion placed Dr. Lee in front of more than 1 million online readers.
Dr. Steven Williams • New Beauty
The Spotlight PR team is adept at securing digital media for our clients! We landed our client, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, an exclusive with NewBeauty. In the feature, NewBeauty was the first beauty platform to announce Dr. Williams’ new position as President-elect of the American Society of Plastic Surgeons (ASPS) – and the first African American plastic surgeon to hold such a title. The exclusive feature placed him in front of more than 1 million online visitors.
Dr. Steven Williams • MedEsthetics
Each week, our PR team connects with editors and writers from the top beauty publications. We secured our client, board-certified plastic & reconstructive surgeon, Dr. Steven Williams, an inclusion in MedEsthetics. In the feature, MedEsthetics highlighted Dr. Williams announcement of his new position as President-elect of the American Society of Plastic Surgeons (ASPS), placing him in front of more than 30,000 online visitors.