THIS WEEK IN THE SPOTLIGHT: NOV 7, 2022



Dr. Kimberly Lee • The Zoe Report

Our outreach to major beauty industry publications secured an inclusion for our client, Dr. Kimberly Lee, in The Zoe Report. Here, readers learn about EmFace – the buzziest new muscle-toning treatment for your face – placing Dr. Lee in front of more than 3 million online readers. The article was also picked up by a digital site in France, with an additional reach of more than 300,000 online visitors.

 

Dr. Steven Williams • American Society of Plastic Surgeons

The Spotlight team is excited to announce that our client, Dr. Steven Williams, is moving from his current position as Vice President of Membership to president-elect of the American Society of Plastic Surgeons. An accomplished surgeon, lecturer, and founder of Tri Valley Plastic Surgery in Dublin, California, Dr. Williams will be serving as the first Black president of the largest plastic surgery specialty organization in the world. To announce his new role, the Spotlight team released a highly successful press release with more than 220 million impressions, as well as one-on-one virtual meetings with top beauty writers and editors. He will begin his presidency in 2023.

 

Dr. Thaïs Aliabadi • Spotlight Group Agency

Spotlight client, and board-certified OB-GYN, Dr. Aliabadi has engaged Spotlight Group Agency to increase awareness of a new venture called Trimly. Trimly is a year-long, personalized, weight-loss treatment program, created by and under the supervision of Dr. Aliabadi.

 

Dr. Kimberly Lee • Byrdie

The Spotlight team understands the power of digital media and how to leverage it to benefit our clients. We secured our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, an inclusion in Byrdie. In the article, Dr. Lee explains who makes the best candidates for a corner lip lift and how to prepare for one, placing her in front of more than 22 million online visitors.