THIS WEEK IN THE SPOTLIGHT – MAR 27, 17



Spotlight Communications Group • The Doctors TV Show

As a result of our dedicated work with leading health and medical experts and companies, the producers of the Emmy-award winning talk show, The Doctors TV, invited Spotlight Communications Group founder, Candis Melamed, to appear in a segment on the show. Based on Spotlight’s commitment to bringing awareness to medical conditions, treatments and medical technology advancements, and on our strong belief in the importance of giving back, we were honored to make a donation to a worthy medical charity on the show that reaches more than 2.3 million viewers.

 

NUDESTIX • E! Online

As a result of our PR team’s consistent outreach to major media publications, the booming makeup brand, NUDESTIX, landed a feature on E! Online, reaching more than 23.9 million readers. The article highlighted NUDESTIX’s Magnetic Matte Lip pencils as one of the favorite lip colors that The Bachelor’s contestants love to wear because of its matte finish and its long-lasting wear.

 

Dr. Ava Shamban • Health Magazine

The Spotlight PR team knows that perseverance pays! Our team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on Health Magazine’s website that was also picked up from the notable news website, MSN, that reached more than 21.8 million readers combined! In the article, Dr. Shamban explained how at-home micro needling devices can cause risk of infection to the skin.

 

Dr. Koopersmith • The Doctors TV Show

Our PR team not only has strong relationships with media publications, but we also are constantly cultivating our relationships with TV producers as well. The team’s determined efforts helped placed fertility specialist, Dr. Tina Koopersmith, in front of more than 2.3 million viewers on the Emmy-award winning talk show, The Doctors. Dr. Koopersmith commented on a situation where a woman is living with an extra uterus and how this condition affects her fertility.

 

Dr. Ava Shamban • Allure Magazine

Our PR team’s strategic thinking helped secure a feature for our client, Dr. Ava Shamban, on Allure Magazine’s website and in Allure’s April 2017 issue. Reaching more than 4.6 million readers combined, the article not only explained new skin care tips, but it also touched on the importance of injecting hyaluronic acid in the right places.

 

NUDESTIX • Seventeen Magazine

The power of PR is that results can last forever! Spotlight’s PR team secured a feature for Taylor Frankel, the co-founder of NUDESTIX, on Seventeen Magazine’s website last year. This year, it was re-published on Seventeen Magazine, reaching more than 3.1 million readers. In the article, Taylor demonstrates a how-to tutorial on how to get amazing eyebrows in just a few minutes.

 

Kwan Dermatology • Website Creation

The Spotlight marketing team continue to execute Kwan Dermatology’s marketing plan. Founder, William Kwan MD, is a renowned dermatologist and the world’s leading expert in the care and treatment of ethnic skin. Dr. Kwan is often called upon to instruct other dermatologists and practitioners and to contribute his expertise to top media outlets for dermatology related articles. Have a peek at the new Kwan Dermatology home page.

 

Dr. Ava Shamban • Allure Magazine

Our strong relationship with media landed celebrity dermatologist, Dr. Ava Shamban, a feature on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban discussed how to add a little color to your face and when to rejuvenate your skin.