Dr. Ava Shamban • Yahoo! Beauty
Our PR team’s determined efforts secured our client, celebrity dermatologist, Dr. Ava Shamban, a feature on Yahoo! Beauty. Reaching more than 10 million readers, Dr. Shamban explained how a mixture of genetics and daily habits are the reasons why some women look much younger than they really are.
NUDESTIX • InStyle
As a result of our PR team’s consistent outreach to major beauty publications, Spotlight’s makeup brand client, NUDESTIX, was featured on InStyle Magazine’s website. Reaching more than 4.7 million readers, the article mentioned NUDESTIX’s Sculpting Pencil as one of the makeup products to buy if readers missed out on Kim Kardashian’s “KKW Beauty Contour Sticks” that just launched last week and had sold out in less than 10 minutes.
Dr. Ava Shamban • Total Beauty
Our PR team is fiercely dedicated to consistent media outreach for our clients! Spotlight’s longtime client, celebrity dermatologist Dr. Ava Shamban, was included on the beauty and lifestyle website, Total Beauty. Reaching more than 4.7 million readers, in the article Dr. Shamban discussed the “pregnancy glow” myth and explained how the glow results from the boosted blood flow that the body produces when pregnant.
NUDESTIX • InStyle
Due to the Spotlight PR team’s deep relationships with magazine editors, our team secured a feature for makeup brand, NUDESTIX, on InStyle Magazine’s website that reached more than 4.7 million readers. On behalf of Canada’s 150th birthday, the article listed the best Canadian beauty brands and included NUDESTIX as the Canadian makeup brand that highlights natural beauty.
Dr. Robert Huizenga • Money-ish
Our PR team’s strategic thinking helped our client, Dr. Robert Huizenga, secure an inclusion on the financial lifestyle website, Money-ish. Dr. H explained to more than 18,453 readers why personalized vitamin regimens aren’t necessary since all vitamins can be found in healthy foods such as fresh fruits and vegetables.
NUDESTIX • ELLE Canada
Due to our consistent outreach to the media, Spotlight’s makeup brand client, NUDESTIX, was featured on ELLE Canada Magazine’s website that reached more than 98,988 readers. On behalf of Canada’s 150th birthday, the article mentioned a variety of “Canadian-themed beauty products” and included NUDESTIX’s limited-edition, Canada Day Makeup Pouch.
NUDESTIX • Flare Magazine
The Spotlight PR team is dedicated to consistently reaching out to media with article ideas that our clients can be featured in. This week, our makeup brand client, NUDESTIX, was featured on Canada’s fashion magazine website, Flare, that reached more than 155,395 readers. The article listed the best Canadian beauty brands and described NUDESTIX as a makeup brand that’s “all about the natural look”.
Dr. Ava Shamban • Dermstore
Our PR team’s diligent efforts were instrumental in securing a feature for our client, celebrity dermatologist Dr. Ava Shamban, on the skin care and beauty blog, Dermstore. In the article, Dr. Shamban discussed a variety of different “beauty foods” that can be found at the local farmer’s market.
NUDESTIX • Fashion Magazine Instagram
As a result of our PR team’s fastidious outreach, our makeup brand client, NUDESTIX, was included on the Canadian publication, Fashion Magazine’s Instagram page. Reaching more than 87,900 followers, the Instagram post included a variety of different Canadian themed products, in honor of Canada’s 150th birthday, otherwise known as “Canada 150”.