THIS WEEK IN THE SPOTLIGHT: JAN 31, 2022



Seraph Research Institute • Eat This, Not That!

As a leading infectious disease expert, Dr. Serhat Gumrukcu is often sought after for his expertise on the prominent topic of COVID-19. In this article, he explains the safest things to do right now during the Omicron variant. This feature reached more than 21 million online viewers and was also picked up by Yahoo!, placing Dr. Gumrukcu in front of an additional 3.5 billion online viewers.

 

Dr. Steven Williams • Allure Magazine

As a result of our PR team’s fastidious outreach, we secured a national feature in Allure Magazine’s February 2022 issue where Dr. Williams talks about med spa safety, setting patient expectations when being inundated with social media, and why board-certified doctors are so important. This print issue placed him in front of more than 1.19 million readers.

 

Seraph Research Institute • Eat This, Not That!

Dr. Serhat Gumrukcu explains the COVID symptoms that patients say are “the worst.” This feature reached more than 21 million online viewers and was also picked up by Yahoo!, placing him in front of an additional 3.5 billion online readers.

 

Total Glow • Allure

As a result of our strong relationship with beauty editors and writers, our clients remain top of mind. This Allure.com story about adding a body mask to your skin-care routine called on the expertise of licensed medical aesthetician and founder of Total Glow, Terrie Absher. Terrie shared her extensive knowledge with Allure placing her in front of more than 10.5 million readers.

 

Seraph Research Institute • Eat This, Not That!

Thanks to our PR team’s diligent media outreach, we secured our client, Dr. Serhat Gumrukcu, an interview with Eat This, Not That! This article, in which Dr. Gumrukcu addresses the places a person is most likely to catch the Omicron variant, which was also picked up on both Yahoo! and MSN, placing Dr. Gumrukcu in front of more than 882.5 million unique visitors combined.

 

Dr. Kimberly Lee • Los Angeles Business Journal

As a leading facial plastic and reconstructive surgeon, Dr. Kimberly Lee was featured in Los Angeles Business Journal’s “Top Doctors” section. This glorious feature places Dr. Lee in front of more than 120.6k unique visitors and a print circulation of 22,801.