THIS WEEK IN THE SPOTLIGHT – AUG 5, 2019



Dr. Bill Dorfman • The Brownsville Herald

This week, the Spotlight PR team was instrumental in securing media coverage for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman. Our efforts led to Dr. Dorfman being featured not only on the website of local Texas newspaper The Brownsville Herald, but also the front page of their July 31st edition, placing him and his non-profit LEAP Foundation in front of 346,665K readers!

 

Dr. Anna Guanche • Entertainment Tonight Online

Our strong relationship with media secured coverage for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche (AKA “Dr. Beauty”) – on the digital platform of Entertainment Tonight. In the article, which reached more than 8.7 million readers, Dr. Beauty shared her expertise on what the best sunscreens of 2019 are for all types of skin.

 

Novick Cardiac Alliance • ThriveGlobal.com

The Spotlight team understands the power of online media and how to leverage it to benefit our clients. We cemented coverage for our client, Novick Cardiac Alliance, by securing an interview with Authority Magazine for world-renowned pediatric cardiac surgeon and founder of NCA, Dr. William Novick. The lifestyle website Thrive Global picked up the feature, placing Dr. Novick in front of a combined 1.9 million readers!

 

Dr. Anna Guanche • MarthaStewart.com

As health and beauty experts, our finger is always on the pulse of the latest trends! Our team procured a feature for our client, board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche, on the website of Martha Stewart magazine. Reaching more than 8 million readers, Dr. Beauty talked about times you should wear sunscreen even if you don’t think you need to!