THIS WEEK IN THE SPOTLIGHT – APR 8, 2019



Dr. Anna Guanche • NBCNews.com

The Spotlight PR team’s strategic efforts landed a placement for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche (AKA “Dr. Beauty”) – on the national news website, NBCNews.com. In the article, which reached more than 80.1 million readers, Dr. Guanche shared how to choose the best anti-aging products.

 

Dr. Robert Huizenga • Allure.com

Our outreach to health editors at notable publications placed our client – celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga – in the center of the spotlight this week! We secured a feature for Dr. Huizenga on Allure.com, which placed him in front of more than 8.5 million readers. In the article, Dr. H shared tips on how to clean sex toys without damaging them.

 

Dr. Anna Guanche • Allure.com

Our strong relationships with beauty editors at top publications resulted in an article for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on Allure.com. Reaching more than 8.5 million readers, Dr. Guanche shed light on what powder sunscreens are, and recommended they be used only for touch-ups.

 

Dr. Robert Huizenga • Glamour.com

Thanks to our PR team’s diligent media outreach, we procured a placement for our client – celebrity physician, and author of Sex, Lies, & STDs, Dr. Robert Huizenga – on Glamour.com. In the story, which reached more than 4.4 million readers, Dr. H said bleeding with sex is one of the symptoms of STIs/STDs.

 

Dr. Anna Guanche • InStyle.com

Spotlight believes that perseverance pays! Our PR team’s determined efforts secured an article for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on InStyle.com. Reaching more than 5.3 million readers, Dr. Beauty explained why a healthy microbiome is essential for glowing skin.

 

Regenera Medical • Marketing

Our talented and anticipatory marketing team launched a new concierge program for our client – functional medicine pioneer, and key opinion leader, Dr. Elroy Vojdani MD, IFMCP. Appointments at Dr. Vojdani’s private practice, Regenera Medical, are quickly filling up due to the patient outreach marketing campaign Spotlight created.

 

Dr. Anna Guanche • TheZoeReport.com

This week, our PR team’s strategic thinking cemented a story for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche on the lifestyle site, TheZoeReport.com. Reaching more than 1.2 million readers, Dr. Guanche discussed some of the cons of getting lip injections.

 

Dr. Anna Guanche • HypeBae.com

One of the powers of PR is that the exposure can last indefinitely! A PR social opportunity that our PR team previously cemented for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on HypeBaeBeauty’s Instagram was transcribed and posted on the fashion and lifestyle website, HypeBae.com. The article reached more than 582,090 readers!