THIS WEEK IN THE SPOTLIGHT: APR 12 & 19, 2021



Renuva • Shape

As the first off-the-shelf treatment that replaces age-related fat loss and contour deficiencies, with a person’s own fat, Renuva received major recognition in Shape’s 2021 Skin Awards. Named one of the leading “Advanced Smoothers” for 2021, in both the May issue of Shape Magazine and on the magazine’s digital platform, Renvua was placed in front of more than a combined readership of 12 million readers!

 

Amethyst Skincare • Instagram Story Feature

Our Spotlight PR team understands the power of not only traditional media but also, social media. This Instagram story feature we secured for environmentally conscious Amethyst Skincare was shared with beauty blogger Carla’s 16,500 followers. Shared as one of Carla’s “Favorite Clean Beauty Products” this feature will remain on her Instagram profile in a highlight bubble titled “Green Beauty” for all who visit her Instagram to see.

 

Dr. Anna Guanche • Allure

Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured placement in Allure.com for board-certified celebrity dermatologist Dr. Anna Guanche. This placed Dr. Guanche and her expertise on advanced restoring serums and night creams in front of over 12.4 million readers.

 

Mobile White • Marketing

The Spotlight team worked closely with our client and celebrity dentist, Dr. Bill Dorfman, to help re-launch his brand’s website, Mobile White. Our team re-wrote the copy, elevated the design to reflect the premium brand and edited the brand video to re-launch Mobile White’s website to be more on-brand and consumer-friendly.