THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF OCTOBER 20, 2025 •
The Spotlight PR team’s focused work delivered again this week for our clients.
This month, our client POP Recovery Systems, a multidisciplinary platform supporting patients before, during, and after elective surgery, was featured on The Vitamin Shoppe’s blog, placing the company in front of more than 56,000 online readers.
Dr. Steven Williams, a board-certified plastic and reconstructive surgeon, was featured in both What’s Up? Annapolis and the Reflections with Baze Mpinja podcast. The feature in What’s Up? Annapolis reached more than 12,000 online readers, and the podcast episode is available on Spotify and Apple Podcasts.
In addition to our recent PR successes, the Spotlight marketing team is managing a waitlist program for our client Renuva — an innovative medical aesthetic injectable, that is so successful at this time, it is on backorder.
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WEEK OF SEPTEMBER 29, 2025 •
As we wrap the month of September, the Spotlight team’s hard work paid off again with fantastic press coverage for our clients.
This month, our team created and sent out a press release for our client, POP Recovery Systems, a multi-disciplinary platform supporting patients before, during, and after elective surgery, which reached a potential audience of more than 181.2 million people, including outlets such as AP News, MarketWatch, Yahoo! Finance, KTLA, WGN, and KRON4.
In addition, Dr. Steven Williams, board-certified plastic and reconstructive surgeon, was featured in AFROPUNK, placing him in front of more than 23,000 online readers.
The Honey Project, a nonprofit organization, was featured in Voyage LA, placing the organization in front of more than 178,000 online readers.
Last, but not least, Renuva, a medical aesthetic treatment which replaces age-related volume loss with a person’s own fat, won Beauty Independent’s Beacon Award for their ‘BEST TREATMENT’ category.
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WEEK OF AUGUST 25, 2025 •
Our seasoned Spotlight team is constantly securing press for our clients:
This week, POP Recovery Systems, a multidisciplinary platform supporting patients before, during, and after elective surgery, was featured in both HuffPost and Shape Magazine, placing the company in front of more than a combined 23.8 million online readers.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was included in NewBeauty’s video series “The Beauty Authority,” placing her in front of more than 675,000 online readers and 316,000 YouTube subscribers.
In addition to our recent media successes, the Spotlight marketing team is working with our client Renuva on the creation and production of new demonstration videos.
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WEEK OF AUGUST 4, 2025 •
The Spotlight team is always steadfast in our efforts to secure press for our clients:
This week, our client Sydney Assil, president and co-founder of The Honey Project, was interviewed on the Dr. Raj Podcast, available on Apple and Spotify platforms.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was included in an Instagram Live conversation with DocFluencers, placing her in front of thousands of new Instagram followers.
Dr. Steven Williams, board-certified plastic and reconstructive surgeon, was included in Women’s Health and CNN’s style section, placing him in front of more than a combined 35.9 million online readers. The CNN article was picked up by CNN en Español and CNN Brasil, for an additional reach of 56 million online readers. Also, the Women’s Health article was picked up by AOL for an additional reach of 41 million online readers.
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WEEK OF JUNE 30, 2025 •
The Spotlight team was in full swing this week, helping our clients achieve their objectives:
Renuva—the first and only ready-to-use treatment that restores age- and weight-related volume loss with a person’s own fat—was featured in New Beauty, reaching over 1.1 million online readers.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was included in Harper’s Bazaar, placing her in front of more than 13.2 million online readers.
Sydney Assil, president and co-founder of The Honey Project, was featured in Authority Magazine, placing her in front of more than 47 million online readers.
And to wrap up the week, Spotlight’s CEO Candis Melamed was interviewed on the “Your Soulful Career Calling” podcast, available on Apple and Spotify podcast platforms.
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WEEK OF JUNE 16, 2025 •
The Spotlight team welcomes the arrival of summer this week with secured press coverage for several standout clients:
POP Recovery Systems, a multidisciplinary platform supporting patients before, during, and after elective surgery, was featured in the WITneSSes podcast, available on the Spotify platform.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was featured in Scary Mommy, placing her in front of more than 967,000 online readers.
Honoring Our Animals, founded by renowned double-certified Pet Loss Grief Counselor Beth Bigler, was featured in Psychology Today, introducing the brand and its mission to 14 million online readers.
In addition to our recent PR successes, the Spotlight marketing team is developing a 2026 marketing plan for our client Renuva, further enhancing their brand recognition and patient engagement.
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WEEK OF JUNE 10, 2025 •
Each week the Spotlight PR team demonstrates our deep commitment to our clients. This week, we secured press coverage for several standout clients:
The Honey Project, Sydney Assil, president and co-founder of The Honey Project, was the cover winner of Inspiring Teens Magazine.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was featured in NewBeauty and WERULE, placing her in front of more than a combined 1.2 million online readers.
Renuva—the first and only ready-to-use treatment that restores age and weight-related volume loss with a person’s own fat—was featured in NewBeauty, reaching more than 1.2 million online readers.
Honoring Our Animals, founded by renowned double-certified Pet Loss Grief Counselor Beth Bigler, was featured in Vita Magazine, introducing the brand and its mission to 28,000 readers.
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WEEK OF MAY 12, 2025 •
Spotlight’s clients were shining brighter than ever this week thanks to our PR team’s efforts. This week, we secured press coverage for several standout clients:
Renuva—the first and only ready-to-use treatment that restores age and weight-related volume loss with a person’s own fat—was featured in Country & Town House and The Mirror, reaching over a combined 17.4 million online readers.
Dr. Kimberly Lee, board-certified facial plastic and reconstructive surgeon, was featured in New Beauty Magazine’s 15th Anniversary Spring/Summer 2025 issue and an AARP subscription-only article, placing her in front of more than a combined 15 million unique visitors, 22 million subscribers, and 500,000 print readers.
The Honey Project, Sydney Assil, president and co-founder of The Honey Project, was highlighted as “IT Girl Of The Day,” on Inspiring Teens Magazine’s social media platform, placing her and the nonprofit in front of more than 26,300 social media followers across the platforms.
In addition to our PR wins, the Spotlight marketing team is also creating a competitor marketing strategy for Renuva, further supporting their brand’s visibility.
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WEEK OF APRIL 28, 2025 •
Thanks to the unwavering dedication of the Spotlight team, our clients spent another week shining in the media spotlight! This week, we secured press coverage for several standout clients:
Renuva—the first and only ready-to-use treatment that restores age- and weight-related volume loss with a person’s own fat—was featured in Marie Claire, reaching over 4.9 million online readers.
Honoring Our Animals, founded by renowned double-certified Pet Loss Grief Counselor Beth Bigler, was featured in Authority Magazine, introducing the brand and its mission to 53 million readers.
POP Recovery Systems, a multidisciplinary platform supporting patients before, during, and after elective surgery, was featured in both Authority Magazine and SingleCare, with a combined reach of 56 million readers.
In addition to our PR wins, the Spotlight marketing team also completed a professional before-and-after photo shoot for Renuva, further supporting their brand visibility and patient engagement.
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WEEK OF MARCH 31, 2025 •
Thanks to the Spotlight team’s unwavering efforts, our clients spent another week thriving in the spotlight! We are proud of the recent media placements we secured for our clients: Renuva — the first and only off-the-shelf treatment that replaces age and weight-related volume loss with a person’s own fat; POP Recovery Systems — a multi-disciplinary approach to pre and post-elective surgery patient care; and the non-profit organization The Honey Project. POP Recovery Systems was featured in Dazed Magazine, reaching over 919,000 online readers. Renuva was featured in Woman&Home, placing the aesthetic treatment in front of more than 2.2 million online readers, while The Honey Project's President and Co-founder, Sydney Assil, was featured in Voyage LA, placing the non-profit in front of more than 206,000 online readers. In addition to our PR efforts, the Spotlight marketing team is working on an influencer collaboration for Renuva.
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