THIS WEEK IN THE SPOTLIGHT: MAY 24, 2021



Dr. Bill Dorfman • The Doctors

This week, the Spotlight team’s dedication and media relationships resulted in a national segment, for celebrity cosmetic dentist Dr. Bill Dorfman, on the Emmy-Award winning daytime show, “The Doctors”. This TV segment shared Dr. Bill’s expertise on proper dental care while pregnant, placing him in front of over 2 million viewers!

 

Dr. Elroy Vojdani • Marketing

In an effort to expand his personally curated, high quality, supplement line beyond his patient population, the Spotlight marketing team created an online shop page for functional medicine pioneer, Elroy Vojdani, MD, IFMCP. In the first month, 90% of all online supplement sales were from people who had never been Dr. Vojdani’s patient.

 

Dr. Thais Aliabadi • The Doctors

As a result of our PR team’s fastidious outreach, we secured a national segment on “The Doctors” for celebrity OB/GYN Dr. Thaïs Aliabadi, who shared insight into the most common causes of chronic pelvic pain. This segment placed Dr. Aliabadi in front of more than 2 million viewers!

 

Renuva • Marketing

The Spotlight marketing team is proud to have facilitated a partnership between Renuva and Canfield Scientific, with a focus on their Vectra technology. Through this distinguished partnership, the Vectra technology shows where Renuva has added volume through unique heat mapping. While an immediate result is seen, after Renuva is injected, it takes three months for the patient to see the full results of their treatment. When they return after three months for their “after” photo, the Vectra technology is able to detect where volume has been restored.