THIS WEEK IN THE SPOTLIGHT: MAY 17, 2021



Dr. Bill Dorfman • Parade Magazine

The Spotlight PR team secured sizable media for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman. This feature with Parade Magazine is included as a supplement to the Sunday edition of 700 newspapers across the country, such as Los Angeles Times, and USA Today. With a circulation of 22 million, this feature placed Dr. Dorfman’s dental expertise in front of more than 54 million readers!

 

Renuva • Virtual Press Event

Working creatively throughout the pandemic to educate top beauty editors on Renuva – The groundbreaking aesthetic treatment that replaces age-related fat loss with a person’s own fat – our PR team has successfully produced multiple virtual press events. During our most recent event was this week, with celebrity dermatologist Dr. Anna Guanche, beauty editors from outlets such as Allure, InStyle and Good Housekeeping, joined in to watch a live demonstration and incredible results Renuva can have on the decolletage and hands.

 

Seraph Research Institute • Marketing

As a result of our international PR efforts for Seraph Research Institute founder Dr. Serhat Gumrukcu’s social media account, @DocSherat, has catapulted from 200 to more than 200,000 organic followers, and has achieved verified member status.

 

Dr. Bill Dorfman • Perez Hilton Online

As a result of our strong relationships with editors and writers, the Spotlight PR team secured this feature, of celebrity cosmetic dentist Dr. Bill Dorfman, on Perez Hilton online. Highlighting Dr. Dorfman as a “Need to Know Person” placed him as the go-to dental expert in front of more than 2 million readers!

Dr. Elroy Vojdani • Marketing

The Spotlight marketing team has been working closely with our client, and founder of Regenera Medical, Elroy Vojdani, MD, IFMCP to build a new website to feature his new executive concierge medicine program. Through Spotlight’s collective efforts in brand development, reputation management, social media and public relations, Regenera Medical has gone from a start-up practice to a 100% concierge practice, with a waiting list.

 

EMA Webinar • Marketing

Our marketing team conducted a live webinar for our international client, EMA Aesthetics and their distributor in Mexico, who has been successfully distributing the brand’s SRS products to clinics for years. Now that they are distributing EMA’s Hydracool facial device, they offered an educational webinar to give interested practices a better understanding of the device’s capabilities, prior to purchasing the device. During the webinar, EMA’s North America trainer demonstrated the Hydracool on a patient, while educating participants on the technology and unique hand pieces, to show how the device will significantly improve the skin quality of their patients.