THIS WEEK IN THE SPOTLIGHT – JUN 19, 17



Dr. Ava Shamban • Prevention Online

It is always important to inform the media of the fabulous work our clients are doing! Our PR team secured an inclusion on the lifestyle publication, Prevention Magazine’s website, that reached more than 9.4 million readers. In the article, Dr. Shamban explained how some of the dead skin on your feet might be protecting a foot bone or joint.

 

NUDESTIX • Bustle

Our strong relationship with media secured a feature for our makeup brand client, NUDESTIX, on the lifestyle website, Bustle. Reaching more than 16.3 million readers, the article mentioned NUDESTIX’s All Over Face Color Bronze + Glow, as one of the beauty products to have if readers want to achieve a beautiful bronze look.

 

Dr. Bill Dorfman • Hooplaha

Due to our PR team’s persistent outreach, we secured celebrity dentist, Dr. Bill Dorfman, a feature on philanthropic website, Hooplaha, that was also picked up by The Huffington Post. Reaching more than 33 million readers combined, Dr. Dorfman talked about his non-profit, The LEAP Foundation, as well as how he helped raise more than $30 million for Garth Brook’s Teammates for Kids and Smiles for Life.

 

Dr. Ava Shamban • Allure

As a result of our PR team’s consistent outreach to major beauty publications, celebrity dermatologist, Dr. Ava Shamban, was featured on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban expressed her opinion on whether or not it is safe to use a natural deodorant as a makeup primer on the face.

 

NUDESTIX • HelloGiggles

Our PR team’s strategic thinking helped our client, NUDESTIX, secure an inclusion on the lifestyle website, HelloGiggles, that reached more than 11.5 million readers. The article discussed lipstick beauty trends from the ‘90s that are making a comeback and touted the NUDESTIX’s Magnetic Matte Lip Color Pencil as a great way option.

 

Dr. Ava Shamban • NewBeauty

This week we secured an interview and landed a feature for celebrity dermatologist, Dr. Ava Shamban, on the beauty online website, NewBeauty. Reaching more than 705,000 readers, Dr. Shamban explained why your skin may feel rough after receiving a microneedling treatment.