Dr. William Kwan • Essence Online
Our outreach to major beauty industry publications secured ethnic skincare expert Dr. William Kwan a feature on Essence Magazine’s website, which reached more than 2.1 million readers! In the article, Dr. Kwan shared his expertise on how to treat acne problems on darker skin tones.
Dr. Ava Shamban • Prevention Online
Our PR team’s strategic thinking helped secured an interview for celebrity dermatologist Dr. Ava Shamban with Prevention Magazine. The article was published on their website, which reached more than 9.4 million readers. Dr. Shamban discussed essential oils and how to use them properly to help soothe sunburns.
Dr. William Kwan • Skincare.com
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence! We secured an inclusion for ethnic skincare expert Dr. William Kwan on the skin health website, Skincare.com – which reached more than 3.5 million readers. In the article, Dr. Kwan explained what bentonite clay is and how it can be used to help benefit the skin.
Dr. Ava Shamban • HerCampus
Due to our diligent outreach, our client, celebrity dermatologist Dr. Ava Shamban, was mentioned on the college lifestyle website, HerCampus. Reaching more than 1.4 million readers, Dr. Shamban gave college student readers advice on how to adjust their skincare routine for the upcoming summer season.
Dr. William Kwan • Essence Online
As a result of our skill, experience and relationships, the Spotlight PR team secured an inclusion for ethnic skincare expert Dr. William Kwan on Essence Magazine’s website. Reaching more than 2.1 million readers, Dr. Kwan gave Essence readers skin tips that can help them create a skincare routine that caters to their own unique skin type.