Dr. Ava Shamban • Media Event
As a result of our skill, experience and media relationships, the Spotlight PR team held an amazing media event at, our client, celebrity dermatologist Dr. Ava Shamban’s newest SKIN FIVE location, at Westfield Century City. Our team secured notable social influencers and media to come to the event, where attendees were able to experience the skin space and ask Dr. Shamban questions related to skincare. Additionally, guests were able to have personal skin assessments, watched live demos of the treatments, and received a SKIN FIVE maintenance kit!
Dr. William Kwan • Racked
We pride ourselves on our ability to garner media interest for our clients! Our team secured an inclusion for ethnic skincare expert Dr. William Kwan on the lifestyle blog, Racked, which reached more than 3.4 million readers. In the article, Dr. Kwan explained to readers what nanoparticles are and highlighted the dangers they possess as an active ingredient in an SPF.
Dr. Ava Shamban • Health Online
Spotlight secured sizable media for our client, celebrity dermatologist Dr. Ava Shamban, on Health Magazine’s website, which reached more than 11.8 million readers. The article touched on model Ashley Graham’s unusual method of fixing her spray tan and turned to Dr. Shamban for her perspective on a safer alternative.
Dr. William Kwan • Fashionista
Our PR team’s strategic thinking helped our client, ethnic skincare expert Dr. William Kwan, secure a feature on the beauty and lifestyle publication, Fashionista. Reaching more than 2.1 million readers, Dr. Kwan discussed the effects that laser hair removal has on darker skin tones.