THIS WEEK IN THE SPOTLIGHT: MAR 1 & MAR 8, 2021



Dr. Bill Dorfman • The Doctors

This week we secured an interview and landed a feature for celebrity cosmetic dentist, Dr. Bill Dorfman. The segment on the Emmy award-winning daytime show, “The Doctors”, featured Dr. Dorfman’s dental expertise, particularly on new at-home dental trends surfacing from TikTok. This feature placed him in front of more than 1.5 million viewers.

 

Dr. Dorfman • Allure

We always strive to place our clients in front of all the top beauty publications, such as this feature with Allure and our client, celebrity cosmetic dentist Dr. Bill Dorfman. This piece on teeth whitening was not only published online but also in the March 2021 print issue of the magazine, placing Dr. Dorfman in front of a combined readership of over 18 million!

 

Dr. Benjamin Emanuel • PopSugar

Spotlight secured sizable media for our client, Associate Professor of Neurology at USC’s Keck School of Medicine Dr. Benjamin Emanuel, for this PopSugar feature about regulating sleep. The article highlighted Dr. Emanuel’s expertise on the effects of a lack of sleep on the brain, with a few tips on how readers can get better sleep, and placed him in front of over 15 million readers.

 

Regenera Medical • Marketing

Our Spotlight marketing team has been working tirelessly this week to launch the new Regenera Medical shop page. With a sleeker and more user-friendly look, the shop page is a quick and easy place to get supplements and vitamins.