THIS WEEK IN THE SPOTLIGHT – JULY 4, 2016
This week’s heat did not stop our clients from staying in the spotlight. Leading health and fitness expert, Dr. Robert Huizenga, was featured in articles on E!, Today, Variety, a much more for being a huge help to Sarah Silverman after her recent health scare. Booming makeup brand, NUDESTIX, made sure everyone’s eyebrows stayed on fleek in their featured Cosmo, Elle UK, and Cosmo UK articles. Along with those exciting press mentions, NUDESTIX was praised for their innovative makeup pencils in articles on Refinery29, Bustle, and more. Renowned plastic surgeon, Dr. Anthony Youn, answered an array of questions on how to stay looking young and beautiful in featured articles for St. Louis Post-Dispatch, PopSugar, Reader’s Digest, and more. We coordinated several interviews for celebrity dermatologist, Dr. Ava Shamban, who shared secrets on how to keep skin beautiful and timeless in articles for gURL and Reader’s Digest. Lastly, but still hot in the spotlight, celebrity dentist, Dr. Bill Dorfman, was featured in the Daily Mail for being Hollywood’s go-to for a smile that shines bright while in the spotlight. For more about our clients read below!
Leading health and fitness expert, Dr. Robert Huizenga, is mentioned in E! News’s article, “Sarah Silverman Reveals She Almost Died From Rare Condition: “I Am Insanely Lucky to Be Alive.” Dr. Huizenga is thanked for helping Sarah Silverman recover from being diagnosed with an extremely rare disease. E! News has more than 29.2 million unique visitors per month.
Leading health and fitness expert, Dr. Robert Huizenga, is mentioned in Today’s article, “Sarah Silverman shares how she almost died due to a rare throat disease.” Sarah Silverman mentions how she owes her life to Dr. Huizenga after being spontaneously diagnosed with epiglottitis. Today has more than 20.5 million unique visitors per month.
A great example of how PR lasts forever – booming makeup brand NUDESTIX was featured in Cosmo UK and Elle UK from a previous Cosmopolitan article, “13 Reasons Your Eyebrows Look Tragic.” Cosmo’s number six tip is that readers are using too much highlighter. Cosmo suggests using NUDESTIX’s Concealer Pencil to ensure everyone keeps their eyebrows on fleek. Combined, the article reached more than 8 million readers.
Leading health and fitness expert, Dr. Robert Huizenga, was featured in Entertainment Tonight’s article, “Exclusive: Charlie Sheen’s Doctor Gives HIV Health Update: ‘He’s on a New Experimental Medication.’” Huizenga informs ET during an interview that Sheen is doing phenomenal. Entertainment Tonight reaches more than 5.6 million readers.
Booming make-up brand NUDESTIX was featured in Refinery29’s article, “Beauty is Taking a Cue from Crayola & it’s Awesome.” The article lists NUDESTIX and commends the brand for its playful packaging and great formula. Refinery 29 reaches nearly 5 million readers.
Renowned plastic surgeon, Dr. Anthony Youn, was featured in PopSugar’s article, “The Lazy, Broke Girl’s Guide to Younger Looking Skin.” Dr. Youn shared tricks with readers on how to keep skin glowing with minimal cost such as applying vitamin A cream before bed, minimizing sugar intake, and exfoliating regularly. PopSugar has more than 238,5000 unique visitors per month.
Dr. Anthony Youn
Renowned plastic surgeon, Dr. Anthony Youn, was featured in Reader’s Digests’ article, “6 Men Toiletries Women Should Steal (and 1 They Definitely Shouldn’t).” Dr. Youn shares his secrets with the readers such as women should steal men’s nose hair clippers. He also says that women should definitely not steal men’s Rogaine because it could cause huge side effects. Reader’s Digest reaches more than 2 million readers.
Celebrity dermatologist, Dr. Ava Shamban, was featured in Reader’s Digests’ article, “6 Men Toiletries Women Should Steal (and 1 They Definitely Shouldn’t).” She reminds readers that everyone sweats and a women can just use men’s deodorant. She explains that men’s deodorant as an extra-strength formula which is more effective. Reader’s Digest reaches more than 2 million readers.
Renowned plastic surgeon Dr. Anthony Youn was featured in RadarOnline’s article, “Taylor Got a Booty Boost with Butt Implants, Top Docs Claim.” Dr. Youn comments on suspicion that Taylor has been under the knife recently. Radar Online reaches more than 1.2 million visitors.
Dr. Ava Shamban
Celebrity Dermatologist Dr. Ava Shamban was featured in gURL’s article, “7 Things You Didn’t Know About Pimples.” In this she informs readers that the clear stuff inside a pimple is a sign of inflammation, all pimples are formed the same way, cysts are made of a protein, prevention is the most important, and that you should NEVER pop a pimple. There are more than one million unique visitors per month.
Bustle covered all of the NUDESTIX Sculpting Pencils and their array of new colors in their article, “What Shades Do NUDESTIX’s Sculpting Pencils Come In? The Line Just Got More Versatile.” This article shares its excitement for the new color additions. Bustle has nearly one million unique visitors per month.
Leading health and fitness expert, Dr. Robert Huizenga, was mentioned in the Los Angeles Times article, “Sarah Silverman ‘insanely lucky to be alive’ after health scare that put her in intensive care for a week.” Sarah Silverman thanks Dr. Huizenga for saving her life after being in intensive care for a week. The LA Times reaches more than 27 million readers.
Booming make-up brand NUDESTIX was featured in All the Pretty Bird’s blog post, “New Eye Shadow Pencils for Quick Make-Up.” Michael Marra lists NUDESTIX Matte Magnetic Eye Pencils as a must-have for a quick eye pick-me-up. All the Pretty Birds reaches more than 22,000 readers.
Booming makeup brand, NUDESTIX, was a top favorite this month for Little Blushing Birdie. The NUDESTIX Gel Color Lip + Cheek Balm in Haven was featured in her June 2016 favorites. She raves about how amazing the product is and how excited she is to have come across it this past month in one of her beauty YouTube videos. The Little Blushing Birdie’s channel has 173 subscribers and her videos have been viewed about 12,000 times.
Celebrity dentist, Dr. Bill Dorfman, is mentioned in the Daily Mail article, “From Gigi Hadid’s flawless fake tan to Miranda Kerr’s last-minute toning trick: How the stars prepare for their summer holidays (and how you can cheat at home)” He is noted as being the dentist most of Hollywood sees to get their teeth whitened. The Daily Mail reaches more than 1 million readers.
Booming makeup brand, NUDESTIX, was featured in A Girl and a Beauty Blog’s post, “Fuss Free Makeup,” to share her love for NUDESTIX’s Magnetic Eye in the shade Twilight. This article highlights the simplicity of NUDESTIX and its easy application.
Dr. Ava Shamban
Celebrity dermatologist Dr. Ava Shamban’s new skin concept, SKINxFIVE was featured in the Palisadian Post’s article, “Celebrity dermatologist Brings Boutique Skincare to Palisades.” The first of its kind, SKINxFIVE is like “Drybar for your skin” and provides five derm-curated treatments to address the five different stages of aging, geared towards prevention and correction. The Palisadian Post reaches more than 15,000 readers.