THIS WEEK IN THE SPOTLIGHT – JUL 30, 2018



Dr. Ava Shamban • SKIN FIVE Marketing

Not only does Spotlight do “whatever it takes”, we also do it all. This week, the Spotlight marketing team completed a welcome video for the new SKIN FIVE website, as well as a number of videos for celebrity dermatologist Dr. Ava Shamban’s social media. Our team also created patient testimonials and YouTube videos for Regenera Medical, which were featured in Regenera’s latest newsletter and instantly resulted in attracting a number of new patients to the growing functional medicine practice.

 

Dr. Bill Dorfman • LEAP Foundation

The Spotlight PR team secured sizable media for our client, celebrity dentist Dr. Bill Dorfman, and his non-profit LEAP Foundation. As a result from last week’s guest speakers, Mark Wahlberg, Anthony Hopkins and Paula Abdul, news and lifestyle outlets such as People Magazine, Entertainment Weekly, Extra TV, AceShowBiz, Access Hollywood, SheKnows and The Fix mentioned the LEAP Foundation in their articles, which reached over 87 million readers combined!

 

Dr. Ava Shamban • SHAPE

It’s always important to inform the media of the fabulous work our clients are doing! The Spotlight PR team secured a feature for celebrity dermatologist Dr. Ava Shamban on SHAPE Magazine’s digital platform, which reached more than 3 million readers! In the article, Dr. Shamban shared her opinion on formaldehyde in beauty products, that was additionally shared by Fitness Magazine on their Facebook page – reaching over 6 million followers altogether.

 

Dr. William Kwan • Skincare.com

As a result of our PR team’s persistent media outreach, we secured three features for our client, ethnic skin care expert Dr. William Kwan, on the skin health website, Skincare.com. Reaching more than 3.5 million readers, Dr. Kwan gave advice on how to look awake and refreshed, how to prevent saggy skin, and why it’s important to wear broad-spectrum sunscreen.

 

Dr. Ava Shamban • Uncover LA

Each week, our PR team connects with the editors and writers for the top local publications. This week, our efforts secured a placement for celebrity dermatologist Dr. Ava Shamban and her skin space, SKIN FIVE, on the lifestyle blog, Uncover LA. Reaching more than 12,366 readers, the writer reviewed the opening of Dr. Shamban’s second skin space at Westfield Century City, as well as services offered as SKIN FIVE.

 

Dr. William Kwan • SheFinds

Due to our strong relationships with the media, ethnic skincare expert Dr. William Kwan was mentioned on the lifestyle website, SheFinds, that reached more than 2 million readers! In the article, Dr. Kwan shared everyday tips for a healthier and younger looking skin.

 

Dr. Ava Shamban • MedEsthetics

Spotlight’s PR team secured celebrity dermatologist Dr. Ava Shamban an inclusion on the medical publication, MedEsthetics, where she provided useful information about the causes of aging hands.