THIS WEEK IN THE SPOTLIGHT – AUG 6, 2018



Dr. Ava Shamban • Marketing

This week, the Spotlight Marketing team launched a welcome video we produced for celebrity dermatologist Dr. Ava Shamban’s new skin space, SKIN FIVE.

 

Dr. William Kwan & Dr. Ava Shamban • Bustle

As a result of our skills, experience, and relationships, the Spotlight PR team secured features for ethnic skin care expert Dr. William Kwan and celebrity dermatologist Dr. Ava Shamban on the digital beauty and lifestyle publication, Bustle. Reaching more than 16.4 million readers, Dr. Shamban and Dr. Kwan each shared a gross mistake people make when sharing a bed with someone.

 

Dr. Bill Dorfman • LEAP Foundation

This week our PR team secured multiple features for our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his non-profit, the LEAP Foundation. As a result from last month’s guest speakers, Mark Wahlberg, Anthony Hopkins and Paula Abdul, celebrity news and entertainment outlets such as HawtCelebs, MSN and Celebzz mentioned the LEAP Foundation in their articles, which reached over 2 million readers altogether!

 

Dr. Ava Shamban • Health.com

As a result of our PR team’s fastidious outreach, we secured a placement for celebrity dermatologist Dr. Ava Shamban on the wellness website, Health.com, which reached more than 11.8 million readers! In the article, Dr. Shamban shared tips on how to safely treat acne during pregnancy.

 

Dr. William Kwan • HipLatina

Due to our strong relationships with digital editors, our PR team secured a feature for ethnic skincare expert Dr. William Kwan on the lifestyle publication, HipLatina. Reaching over 32,494 readers, Dr. Kwan gave recommendations on how to curate a pre-wedding skincare routine.

 

Dr. Ava Shamban • Prevention.com

This week, the Spotlight team’s dedication and media relationships resulted in an article for celebrity dermatologist Dr. Ava Shamban on Prevention Magazine’s digital platform, which reached more than 9.4 million readers! In the article, Dr. Shamban shared the cautions of using old and expired cosmetics.