THIS WEEK IN THE SPOTLIGHT – JUL 17, 17



Dr. William Kwan • Bustle

It’s important that we get our clients in front of the all the top beauty publications, and this week our team secured a feature for ethnic skin care expert, Dr. William Kwan, on the lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Kwan shared his knowledge with Bustle and the importance of never forgetting sunscreen.

 

Dr. Ava Shamban • Allure Magazine

Our relationships with the top beauty publications secured celebrity dermatologist, Dr. Ava Shamban, a feature on Allure Magazine’s website. Reaching more than 3.5 million readers, the article touched on the importance of cleaning makeup brushes and included Dr. Shamban’s advice on how often Beauty Blenders or makeup sponges should be replaced.

 

NUDESTIX • Zoomer Magazine

The Spotlight PR team is exceptionally skilled at securing traditional print media for our clients! Our efforts secured a feature for makeup brand, NUDESTIX, in the July/August 2017 issue of a Canadian lifestyle magazine, Zoomer. Reaching more than 185,627 readers, the article included a variety of different Canadian beauty brands and mentioned NUDESTIX as one of the successful brands that are still growing today.

 

Dr. Bill Dorfman • Bustle

The Spotlight team understands how to leverage the power of online media! Our skills resulted in an inclusion for our longtime client and celebrity cosmetic dentist, Dr. Bill Dorfman, on the lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Dorfman explained to Bustle the benefits of regular exercise and the importance of physical activity.

 

Dr. Ava Shamban • Women’s Health Magazine

In addition to online media, the Spotlight PR team also secures traditional press for our clients. Our team’s efforts resulted in an inclusion for celebrity dermatologist, Dr. Ava Shamban, in the July/August issue of Women’s Health Magazine. Reaching more than 1.5 million readers, the article reviewed products that were made without water and turned to Dr. Shamban for her expertise in skincare ingredients.