THIS WEEK IN THE SPOTLIGHT – JUL 24, 17



Dr. Ava Shamban • Women’s Health Online

Our outreach to major beauty industry publications secured celebrity dermatologist, Dr. Ava Shamban, a feature on the Women’s Health Magazine’s website. The article reached more than 11.9 million readers and touched on different anti-aging products and turned to Dr. Shamban for her favorite go-to skin product that keeps her looking youthful.

 

NUDESTIX • Buzzfeed

As a result of our skill, experience and relationships, the Spotlight PR team secured an inclusion for our makeup brand client, NUDESTIX, on Buzzfeed. Reaching more than 17.6 million readers, the article raved about a variety of limited-edition beauty products and mentioned NUDESTIX’s limited-edition Babeboss Faves Box as a must-have item.

 

Dr. Ava Shamban • Allure Online

As a result of our PR team’s persistent media outreach, celebrity dermatologist, Dr. Ava Shamban, was mentioned on Allure Magazine’s website, which was also picked up by Yahoo! News. Reaching more than 13.5 million readers combined, Dr. Shamban gave her advice on why it’s important to be sun smart and what readers should do in order to avoid getting sunburnt.