THIS WEEK IN THE SPOTLIGHT – AUG 13 & 20, 2018



Dr. Ava Shamban • The Zoe Report

As a result of our PR team’s consistent outreach to major beauty publications, we secured a feature for celebrity dermatologist Dr. Ava Shamban on the digital beauty and lifestyle publication, The Zoe Report. Reaching more than 1.2 million readers, Dr. Shamban discussed the benefits and properties of Differin Gel.

 

Dr. Bill Dorfman • Thrive Global

The Spotlight PR team helped our client of over 8 years, celebrity cosmetic dentist Dr. Bill Dorfman, secure an interview with lifestyle website Thrive Global which reached over 15,165 readers. In the article, Dr. Dorfman shared his professional advice as a prominent leader.

 

Dr. William Kwan • Healthline

Our PR team’s determined efforts secured a placement for ethnic skincare expert Dr. William Kwan on the health and wellness publication, Healthline. Reaching more than 24 million readers, Dr. Kwan highlighted the three essential steps to a men’s basic skin care guide.

 

SKIN FIVE • Social Media

This week, the Spotlight Social Media team curated a tweet for celebrity dermatologist Dr. Ava Shamban’s skin space, SKIN FIVE, which was retweeted by Garnier USA, resulting in a potential social reach of 29,876 followers. The tweet touched on lifelong skin care tips to follow for healthy, radiant skin.