THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF SEPTEMBER 24, 2018 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week! The Spotlight PR team secured features for our client of more than 10 years, celebrity cosmetic dentist Dr. Bill Dorfman, on Reader’s Digest and The Hollywood Reporter’s digital platforms, to name a few – placing him in front of 307 million readers combined! Additionally, our team secured photo coverage from Getty Images for The Royal Order of Constantine Investiture ceremony hosted by Dr. Dorfman. Moreover, as a result of our team’s persistence, we secured placements, for celebrity dermatologist Dr. Ava Shamban, on the digital publications, Health.com and Seventeen.com – reaching more than 15 million readers altogether! Last, but certainly not least, due to our social media team’s strategic efforts, Dr. Shamban’s follower base reached over 18.5k on Instagram.
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WEEK OF SEPTEMBER 10, 2018 •
The Spotlight team’s steadfast efforts lead to another successful week for our clients! Our PR team secured a feature, for celebrity dermatologist Dr. Ava Shamban, on the notable website, Reader’sDigest.com – which was picked up by MSN.com, reaching 13.5 million readers combined! The Spotlight PR team also secured an interview, for celebrity cosmetic dentist Dr. Bill Dorfman, on the New Theory Podcast – reaching 15,000 listeners! Additionally, our team secured placements for Dr. Dorfman on the beauty blog, Mixed Makeup, and the news site, LATFUSA.com – putting Dr. Dorfman in front of over 14,000 readers altogether! The Spotlight team has been busy coordinating red carpet details for Dr. Dorfman's award presentation at the LATFUSA’s 2018 Daytime Hollywood Beauty Awards on Friday, September 14. Dr. Bill (as his patients like to call him) is being honored for an “Outstanding Achievement in Dentistry” award. Other honorees that day include model and actress, Cindy Crawford, and former boxer, “Sugar” Ray Leonard. Another great week for the Spotlight team and our clients!
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WEEK OF SEPTEMBER 3, 2018 •
Spotlight’s commitment to our clients is the top priority! Always setting the bar high, this week our PR team secured a segment, for celebrity dermatologist Dr. Ava Shamban, on GoodDayLA - which reached more than 96,000 viewers, that resulted in a retweet by show host, Rita Garcia, who has a total of 28.1K followers! Additionally, Spotlight’s PR team gained more media exposure for Dr. Shamban when the lifestyle publications Well+Good and Thrive Global featured her - reaching more than 1.3 million readers combined! Wrapping up this week, we also secured an interview, for LA-based celebrity physician Dr. Robert Huizenga, with CBS News in San Diego, which reached more than 1.1 million viewers! Another successful week for the Spotlight team and our clients!
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WEEK OF AUGUST 27, 2018 •
The Spotlight PR team’s hard work paid off for our clients yet again this week! We secured various placements, for celebrity dermatologist Dr. Ava Shamban, on media publications such as ELLE.com, Health.com and Insider.com, reaching over 24 million readers combined! Additionally, Dr. Shamban was featured in the September issue of Allure Magazine, which reached another 1.2 million readers! As a result of our team’s outreach, we also secured a segment for Dr. Shamban on GoodDayLA, which reached more than 96,000 viewers and 71.2k social media followers from a post on the show host’s Instagram page as well as the toddler sunglass brand, Babiators. Our powerful team also secured a placement, for celebrity cosmetic dentist Dr. Bill Dorfman, on MSN TV’s website, placing him in front of 42,523 readers. Wrapping it up, the Spotlight team landed an interview for LA-based celebrity physician Dr. Robert Huizenga on ABC7 San Francisco News – reaching over 180 million viewers!
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WEEK OF AUGUST 20, 2018 •
The Spotlight PR team never disappoints! We made it over the high bar this week by securing an interview for celebrity cosmetic dentist Dr. Bill Dorfman with lifestyle publication, Thrive Global – which reached over 15,165 readers! Additionally, our team brought The Zoe Report to celebrity dermatologist Dr. Ava Shamban, resulting in her message reaching more than 1.2 million readers! Our powerful and determined team didn’t stop there! Reaching over 24 million readers, our PR team locked in a feature for ethnic skincare expert Dr. William Kwan on the health and wellness website, Healthline. Wrapping it up, the Spotlight social media team curated a tweet for Dr. Ava Shamban’s new skin space, SKIN FIVE, which was retweeted by Garnier USA – resulting in a potential social reach of 29,876 followers. Another successful week for the Spotlight team and our clients!
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WEEK OF AUGUST 6, 2018 •
This week, the Spotlight team’s dedication and media relationships resulted in three features for celebrity dermatologist Dr. Ava Shamban on the digital lifestyle platforms, Health.com, Bustle, and Prevention.com – reaching more than 37.6 million readers combined! Our marketing team’s powerful strategies also helped Dr. Shamban successfully launch a welcome video for new skin space, SKIN FIVE. Spotlight team’s persistent efforts did not stop there! Beauty website, HipLatina and lifestyle publication, Bustle, mentioned ethnic skincare expert Dr. William Kwan, which placed him in front of more than 16.4 million readers! Our client, celebrity cosmetic dentist Dr. Bill Dorfman, and his non-profit organization, LEAP Foundation, were also placed in front of 2 million readers on the celebrity news and entertainment outlets, HawtCelebs, MSN and Celebzz. Another fantastic week for the Spotlight team and our clients!
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WEEK OF JULY 30, 2018 •
The sun was not the only thing shining bright this past week! Our celebrity dentist client, Dr. Dorfman, hosted his annual LEAP Foundation event – featuring Anthony Hopkins and Mark Wahlberg. Our PR team secured coverage for the event from People Magazine and Access Hollywood, reaching more than 87 million readers combined – receiving nearly $7 million in earned media! The media coverage doesn’t end there! Thanks to our relationship with health editors from SHAPE Magazine, our celebrity dermatologist client, Dr. Shamban, shared her expertise with their readers and the magazine’s social media followers. In addition, we also secured mentions for Dr. Ava’s new skin space, SKIN FIVE, in Local publication and UncoverLA – reaching another 12K readers. Our marketing team also completed several videos for Dr. Shamban’s social media, the SKIN FIVE website, and our functional medicine client, Regenera Medical. Wrapping the week up, skin health website, skincare.com, featured Dr. Kwan three times – which reached more than 3.5 million readers along with the lifestyle website, SheFinds, reaching an additional 2 million readers!
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WEEK OF JULY 23, 2018 •
The spotlight was shining brightly on our clients this week! First up, celebrity dentist and philanthropist Dr. Bill Dorfman, and his LEAP Foundation, was featured in major news outlets this week leading to more than $5.6 million in earned media! People Magazine, Fox News, Yahoo, Extra TV, Just Jared Jr., NewsWeek, AOL, and Access Hollywood included Dr. Bill Dorfman and LEAP Foundation in their digital platforms reaching over 81 million readers combined!
Celebrity dermatologist Dr. Ava Shamban was featured in lifestyle and health publications Allure, Health and Greatist garnering over 35 million readers combined! Ethnic skincare expert Dr. William Kwan also contributed to an article for Greatist, which reached more than 10 million readers!
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WEEK OF JULY 16, 2018 •
The Spotlight PR team never disappoints! Hard work and dedication lead to four features for, celebrity dermatologist Dr. Ava Shamban, in beauty, lifestyle and local publications - Bustle, Byrdie, Refinery29, Orange County Register and Coast Magazine, reaching more than 37 million readers combined. Ethnic skincare expert Dr. William Kwan was also included in the online publications, Bustle, Byrdie, and Glow Recipe, reaching more than 17 million readers! The spotlight shined brightly on Dr. Kwan’s product Day/Dream, garnering more than 268,833 readers, in InTouch Magazine. Wrapping it up this week, LA-based celebrity physician, and author of Sex, Lies, and STDs, Dr. Robert Huizenga was also featured on the beauty and lifestyle publication Bustle, placing him in front of more than 16 million readers!
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WEEK OF JUNE 25, 2018 •
Spotlight’s clients are shining brighter than ever, thanks to our PR team’s efforts! Setting the press bar high, celebrity dermatologist Dr. Ava Shamban was featured on a variety of notable publications this past week. Lifestyle and entertainment outlets, PopSugar and E! News’, included Dr. Shamban on their digital platforms, which reached more than 43 million readers combined! NewBeauty also mentioned Dr. Shamban on their website, which was picked up by Yahoo Lifestyle, placing her in front of more than 10.7 million readers altogether! The spotlight was also shining brightly on ethnic skincare expert, Dr. William Kwan when he was featured on the lifestyle website, INSIDER, which reached more than 21,386 readers! Another fantastic week for the Spotlight team and our clients!
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