THIS WEEK IN THE SPOTLIGHT – APR 15, 2019



Dr. Anna Guanche • NBC4 Washington DC

The Spotlight PR team landed an in-studio interview on the local NBC4 newscast in Washington DC for board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche. Reaching more than 117,000 viewers, Dr. Guanche’s segment aired on the afternoon and evening hours, where she discussed cosmetic procedures for often neglected areas.

 

Dr. Anna Guanche • WhoWhatWear.com

Our outreach to major beauty industry publications placed our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – in the center of the spotlight this week. Dr. Guanche gave her insight on which products she would buy at Sephora to the fashion news site, WhoWhatWear.com. The article was also picked up by Yahoo!, which resulted in a total of 4 billion readers altogether.

 

Joy Medical • Marketing

The Spotlight marketing team has been busy creating and executing marketing plans for our clients, including the creation of a new logo, for the rebranding of a primary care medical practice in Los Angeles – now called Joy Medical!

 

Dr. Anna Guanche • Yahoo.com

One of the powers of PR is that media exposure can last indefinitely! An article that we previously secured on Allure.com for our client – board-certified dermatologist and celebrity beauty expert Dr. Anna Guanche – was picked up by Yahoo!, placing Dr. Guanche in front of more than 4 billion readers!

 

Dr. Anna Guanche • Elle.com

As a result of our PR team’s consistent outreach to major beauty publications, we secured a feature for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on Elle.com. Reaching more than 24.7 million readers – Dr. Guanche provided expertise on treatment options for people who have skin tags.

 

Dr. Anna Guanche • OprahMag.com

We always strive to place our clients in all of the top beauty and lifestyle publications! Our PR team cemented a feature for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on Oprah Magazine’s website. In the article, which reached more than 3.1 million readers, Dr. Guanche shared her favorite foundation for combination skin.

 

Dr. Anna Guanche • TheSpotlyte.com

As health and beauty experts, our finger is always on the pulse of the latest trends! To this end, we procured a placement for our client – board-certified dermatologist, and celebrity beauty expert, Dr. Anna Guanche – on the Allergan beauty blog, The Spotlyte. In the article – which reached more than 89,080 readers – Dr. Guanche discussed the new beauty trend of “skin purging.”