Dr. Robert Huizenga • Yahoo! Beauty
Spotlight’s PR team secured an interview this week for our client, Dr. Robert Huizenga, on Yahoo! Beauty. Reaching more than 10 million readers, Dr. H discussed the highly addictive drug, caffeine, and the effects it had on the teenage boy that died of a caffeine overdose last month.
NUDESTIX • PopSugar
The Spotlight team understands how to leverage the power of online media! Our client, NUDESTIX, was mentioned on the influential lifestyle site, PopSugar, a few months prior. The article was re-published this week, reaching more than 19.1 million readers, where it highlighted NUDESTIX’s Cream Lip + Cheek Pencil and its convenient packaging.
NUDESTIX • Refinery29
Our strong media relationship secured the burgeoning makeup brand, NUDESTIX, a feature on the women’s lifestyle website, Refinery29. Reaching more than 16.2 million readers, the article raved about the Urban Outfitters beauty section and mentioned NUDESTIX’s Eyebrow Stylus as one of the products that will be in their stores this summer.
Dr. Ava Shamban • Allure
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Our team secured an inclusion for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban explained to readers why they should still wear sunscreen indoors and how ultraviolet rays can still be harmful, even if you spend the majority of the time inside.
NUDESTIX • WWD
Our PR team’s determination lead to an exclusive interview for our client, NUDESTIX’s CEO Jenny Frankel, which was included in the women’s fashion and beauty publication, Women’s Wear Daily. Reaching more than 1.4 million readers, Jenny discussed NUDESTIX’s recent launch of their #Babeboss Faves Box and explained the brand’s strategy of collaborating with social influencers.
NUDESTIX • HelloGiggles
The Spotlight team understands the power of online media and how to leverage it to benefit our clients. Due to our team’s skillful thinking, makeup brand, NUDESTIX, was featured on the lifestyle website, HelloGiggles, reaching more than 11.5 million readers. The article discussed the brand’s most recent launch of their limited-edition #Babeboss Faves Box and their collaboration with social beauty influencers.
NUDESTIX • Allure
As a result of our team’s strong media relationships, the burgeoning makeup brand, NUDESTIX, was featured on Allure Magazine’s website. Reaching more than 3.5 million readers, the article not only highlighted NUDESTIX’s recent launch of their #Babeboss Faves Box, but it also included an interview with one of the beauty influencers they collaborated with, Samantha Ravndahl, to get her insight on lipstick trends and why she chose her specific lip shade.
NUDESTIX • SHEfinds
Our PR team has strong dedication when it comes to media outreach for our clients! The booming makeup brand, NUDESTIX, was featured on the lifestyle media website, SHEfinds, that reached more than 2 million readers. The article discussed the best bronzer sticks for this summer, emphasizing NUDESTIX’s ‘Nudies All Over Face Color Bronze + Glow’ as the most convenient bronzer stick that will give a shimmery glow.
NUDESTIX • Byrdie
As a result of our team’s persistent media outreach, makeup brand NUDESTIX was mentioned on the beauty and lifestyle website, Byrdie. Reaching more than 1.2 million readers, the article discussed the top beauty products for the summer, highlighting NUDESTIX’s ‘Nudies All Over Face Color Matte’ as the go-to foundation stick for touch-ups throughout the day.