THIS WEEK IN THE SPOTLIGHT – MAY 8, 17



NUDESTIX • PopSugar

Our PR team’s strong relationship with media landed a contributor piece for NUDESTIX’s co-founder, Taylor Frankel, on the influential lifestyle site, PopSugar. Reaching more than 19.1 million readers, Taylor provided a step-by-step how-to guide on holographic highlighting while also providing her favorite makeup tips for readers who are trying to achieve a holographic highlight for day to day wear.

 

Dr. Ava Shamban • Reader’s Digest Online

This week, Spotlight’s PR team secured an interview and landed a feature for celebrity dermatologist, Dr. Ava Shamban, on Reader’s Digest. Reaching more than 3.5 million readers, Dr. Shamban discussed the first things that dermatologists notice about their patients.

 

NUDESTIX • Indulge Magazine

In additional to online media, the Spotlight PR team also ensures that our clients have a solid presence in traditional, editorial outlets. Our steady efforts secured an inclusion for the makeup brand, NUDESTIX, in the May 2017 issue of Texas Luxury Magazine, Indulge. Reaching more than 50K readers, the write-up highlighted NUDESTIX’s ‘Nudies All Over Face Color Bronze + Glow’ as the perfect product to provide a natural glow with just one swipe.

 

Dr. Ava Shamban • Shape Magazine Online

Diligent efforts from Spotlight’s PR team landed a feature for celebrity dermatologist, Dr. Ava Shamban, on Shape Magazine’s website. Reaching more than 3.5 million readers, the article not only discussed the FDA’s new tattoo warnings, but also turned to Dr. Shamban for her perspective on what readers should be aware of when it comes to getting ink on their skin.

 

NUDESTIX • BYRDIE

Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured a feature for our client, NUDESTIX, on the beauty website, Byrdie. Reaching more than 1.2 million readers, the article discussed the best beauty looks at the MTV Movie Awards and described NUDESTIX’s Magnetic Eye Pencil in the color ‘Rustique’ as the product to try if readers want to channel the modern take on the smoky eye.

 

Dr. William Kwan • BYRDIE

Our strong relationships with beauty editors landed ethnic skincare expert, Dr. William Kwan, a feature on beauty/lifestyle website, Byrdie. Reaching more than 1.2 million readers, the article discussed the top dermatologists in San Francisco, recognizing Dr. Kwan as the dermatologist to go to if readers are looking for laser treatments to reduce wrinkles and dark spots.

 

NUDESTIX • Makeup Obsessed Mom Blog

The entire Spotlight team constantly cultivates and nurtures relationships with beauty bloggers. Our team’s efforts strategically placed the makeup brand, NUDESTIX, on the beauty and lifestyle blog, Makeup Obsessed Mom. Reaching more than 43.3K readers, the blog post discussed Mother’s Day gift ideas, specifically highlighting NUDESTIX’s Magnetic Matte Lip Pencils as ‘fun lip pencils for mom’ and raved about their long lasting wear.

 

NUDESTIX • Posh Beauty Blog

Steady and consistent outreach from our team resulted in an inclusion for makeup brand, NUDESTIX, on the beauty blog Posh Beauty Blog, that reached more than 37.3K readers. The blog post recognized NUDESTIX’s Magnetic Matte Lip Pencils as the ultimate gift for Mother’s Day.

 

NUDESTIX • ‘It’s Not About Me’ Blog

The Spotlight PR team is dedicated to consistently reaching out to media with article ideas featuring our clients. The ever-growing makeup brand, NUDESTIX, was mentioned in a ‘Mother’s Day Gift’ article that was published on the beauty blog, ‘It’s Not About Me!’. Reaching more than 14.4K readers, the article raved about NUDESTIX’s concealer and clean up pencil, giving readers different gift ideas for Mother’s Day.