THIS WEEK IN THE SPOTLIGHT: MAY 22, 2023



Renuva • Marketing

As an innovative brand, with the first and only off-the-shelf treatment that replaces age-related volume loss with a patient’s own fat, the Spotlight marketing team is currently creating an earlobe training module for Renuva — in an effort to continue educating elite injectors on various techniques and places Renuva can be used.

 

Dr. Bill Dorfman • Well+Good

The Spotlight PR team understands the power of media in today’s digital landscape. As THE celebrity cosmetic dentist, Dr. Bill Dorfman shares insight on whether cavities are contagious and if it’s transferable through kissing for Well+Good readers. This article placed Dr. Dorfman in front of more than 8 million online readers.

 

Coco’s Angels • Authority Magazine

As a result of our strong relationship with the media, we secured Layla Tehranchi, co-founder of the non-profit organization Coco’s Angels, a profile for Authority Magazine’s Young Change Makers series. Layla, daughter of renowned celebrity OBGYN Dr. Thaïs Aliabadi, shares her passion behind starting a non-profit organization to support Los Angeles’ foster youth, placing the organization in front of more than 134 million online readers.

 

Dr. Kimberly Lee • NewBeauty

Our outreach to beauty industry publications secured an inclusion for our client, board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee, in NewBeauty. Here, Dr. Lee discusses the facial features that constitute a modern face and why it differs from a “smartphone face,” placing her in front of more than 1.4 million readers.