Dr. Steven Williams • Allure
Each week, our PR team connects with editors and writers from the top beauty publications. We secured an inclusion for board-certified plastic & reconstructive surgeon, and President-Elect of the American Society of Plastic Surgeons (ASPS), Dr. Steven Williams in Allure where he discusses the shift in Eurocentricity no longer being the standard of beauty. This article placed Dr. Williams in front of more than 11.4 million online readers.
Trimly • WXYZ-TV Detroit
The Spotlight PR team harnesses the power of local and regional media just as much as national press opportunities. We secured a local opportunity for renowned celebrity physician and founder of Trimly (a personalized weight-loss treatment) Dr. Thaïs Aliabadi, on Detroit’s WXYZ-TV, to discuss Polycystic Ovary Syndrome (PCOS). While Trimly treats patients throughout Michigan, in this interview with anchor Ali Hoxie, Dr. Aliabadi explains how PCOS is one of the underlying reasons why some women struggle to lose weight and how it affects overall health. This segment placed Trimly in front of nearly 10,000 local viewers and more than 1.7 million online viewers.
Renuva • Marketing
As an innovative brand with the first and only off-the-shelf treatment to replace age-related volume loss with a person’s own fat, the Spotlight marketing team has worked tirelessly to build Renuva’s brand in the aesthetic category. Most recently, our marketing team created a number of online forms to enable Renuva representatives and elite injectors to easily create new accounts and complete online training.
Dr. Steven Williams • Allure
The Spotlight team understands the power of media and how to leverage it to benefit our clients. Board-certified plastic & reconstructive surgeon Dr. Steven Williams was included in Allure where he discusses the rise in African American women getting plastic surgery with plastic surgeons who are cognizant of listening to their desires. This article placed Dr. Williams in front of more than 11.4 million online readers.