THIS WEEK IN THE SPOTLIGHT – JULY 25, 16

THIS WEEK IN THE SPOTLIGHT – JULY 25, 2016

This week beauty took the spotlight. Booming makeup brand, NUDESTIX, was featured in Brit+Co and reached more than 9.8 million readers while reminding the lazy girl in all of us that NUDESTIX products are both easy and quick. Along with that NUDESTIX was featured in Birchbox, and the Makeup and Beauty Blog. Lastly, due to our pitching efforts, we secured a feature for NUDESTIX in Martha Stewart Living for an article on travel-friendly products. Renowned plastic surgeon, Dr. Anthony Youn, was featured in Newsmax and Radar Online commenting on drugs, sun sensitivity, and allergic reactions. Lastly, we coordinated an interview for celebrity dermatologist Dr. Ava Shamban for W magazine in which she talked about her new skin space, SKINxFIVE. Dr. Shamban was also featured in Yahoo! Beauty, sharing her expertise on what products to use for the perfect skin. To find at more, read below!

NUDESTIX

Booming make-up brand NUDESTIX was featured in Brit+Co’s article, “8 Beauty Sticks for the Lazy Girl in All of Us.” The make-up brand’s Skin Glossing Pencil was listed as an easy-to-use stick to hydrate your face and give a healthy glow. Brit+Co reaches more than 9.8 million readers per month.

NUDESTIX

Booming makeup brand NUDESTIX was mentioned in Birchbox’s release of their new products. NUDESTIX will be included in the Prestige Headliners box for buyers. Birchbox reaches more than 7.8 million unique visitors per month.

Dr. Robert Huizenga

Dr. Anthony Youn

Renowned plastic surgeon, Dr. Anthony Youn, was featured in Newsmax’s article “10 Drugs that Cause Sun Sensitivity.” He mentions how anti-aging creams make your skin more sensitive to the sun’s rays and therefore you should limit your use of them or wear broad spectrum sunscreen. Newsmax receives more than 7 million unique visitors per month.

Dr. Ava Shamban

Celebrity dermatologist Dr. Ava Shamban was featured in W’s article “Everything You’ve Ever Wanted to Ask a Top L.A. Dermatologist.” She speaks about her new practice SKINxFIVE, the value and efficiency of it, and the menu of treatments they offer. W reaches more than 1.8 million unique visitors per month.

Dr. Anthony Youn

Renowned plastic surgeon, Dr. Anthony Youn, was featured in Radar Online’s article, “Kris in Crisis! Jenner Hands and Feet Grossly Mishappen.” Youn comments on Jenner’s swollen hands saying that the swelling could worst case be caused by heart failure but could also be caused by chronic use of steroid medications, which can cause a person to swell up, as an allergic reaction. He adds on to say that, “Kris could be retaining water from a recent surgery or because she went off certain types of medication.” Radar Online has more than 1.3 million unique visitors per month.

Dr. Huizenga

Dr. Huizenga’s desire to secure a mass audience (and his decision to hire Spotlight Communications Group) was entirely based on a passion to help people navigate the onslaught of health information they are exposed to, by separating fact from fiction, so they can make effective health decisions. The Spotlight team responded to the goal by taking a proactive approach to media, through the development of story ideas that attracted the attention of top-tier producers and journalists.

NUDESTIX

Booming makeup brand NUDESTIX was featured in the Makeup and Beauty Blog’s review of their Gel Color Lip + Cheek Balm. It mentions how the pencil gives off a relaxed look which is perfect for the summer time. The Makeup and beauty Blog reaches more than 700,000 unique visitors per month.

NUDESTIX

Booming makeup brand NUDESTIX was featured in the July/August issue of Martha Stewart Living, in the article, “Solid Bets.” The article mentions how easy NUDESTIX is to travel with and how it makes everyone look good on-the-go. Martha Stewart Living has a circulation of 536,000.

Dr. Ava Shamban

Celebrity dermatologist, Dr. Ava Shamban, was featured in Yahoo! Beauty’s article, “Why Your Skin Routine Should Change During Your Period.” Dr. Shamban recommends using a retinoid because it will not only even out pigmentation, but will also reduce the risk of breakouts and give a smoother texture to the skin. She also says that you must be diligent about washing your face and removing makeup especially if you are prone to breakouts.” Yahoo! Beauty reaches more than 52,000 unique visitors per month.

NUDESTIX

Booming makeup brand NUDESTIX was featured in Ava Grace’s Closet’s article, ‘Summer Beauty Essentials.” The NUDESTIX Gel Color Lip + Cheek Balm is one of her eight every day products to achieve a summer dewy look. The blogger tells readers that it is perfect because it is not only easy to use and transport, but the color formulation goes on super smoothly and has the right amount of shine. Ava Grace’s Closet has more than 21,000 unique visitors per month.

NUDESTIX

Booming makeup brand NUDESTIX was featured in Beautiful Bun’s article, “Concealer Pencil: Light 2, Light 3.” This review of the products raves about the product from quality to aesthetic of packaging.

NUDESTIX

Booming makeup brand NUDESTIX was featured in Hello Miss Jordan’s article, “New In With NUDESTIX.” The blogger shared swatches from the lip/cheek pencils in three shades: kiss, purity, and whisper. She also raved about concealer pencil in light three.

NUDESTIX

Booming makeup brand NUDESTIX was featured in Fresh Length’s review article, “NUDESTIX Pencils.” This review focuses on the Concealer Pencil in Light 2, the Blur Pencil, and Lip + Cheek Pencils in Whisper, Purity, and Kiss. These products are perfect for on-the-go application. She tells the reader that not only are they convenient in the pencil form, but last for a long time as well.

NUDESTIX

Booming make-up brand NUDESTIX was featured in Xpose’s article, “Waterproof Your Beach Beauty.” NUDESTIX’s Bronzing Pencil was listed as a great summer go-to that’s perfect for a quick dip in the pool.

NUDESTIX

Booming makeup brand NUDESTIX was feature in a product review by the Paper Blog. It talks about the easier to carry container, how gently the concealer pencil rubs onto your skin and overall how the Nudestix products are a beneficial investment.