THIS WEEK IN THE SPOTLIGHT: JUL 8, 2024



Dr. Steven Williams • NewBeauty

The Spotlight PR team secured an interview for our client, board-certified plastic & reconstructive surgeon and President of the American Society of Plastic Surgeons (ASPS), Dr. Steven Williams in NewBeauty. In the article, Dr. Williams discussed the latest data in ASPS’ 2023 annual report and the steady demand with cosmetic procedures. This article reached more than 1.3 million online readers.

 

Trimly • Very Well Health

Spotlight believes that perseverance pays! Our outreach to online publications secured an inclusion for our client, Trimly, in Verywell Health. In the article, board-certified OB-GYN, and founder of Trimly, Dr. Thaïs Aliabadi reveals the criteria she looks for in a patient’s general exam, which includes reviewing family history and mental health. The article placed Trimly in front of more than 25.6 million online readers, and Yahoo! Life picked up the placement for an additional 433 million online reach.

 

Dr. Steven Williams • British GQ

As a result of our PR team’s strong media relationships, we secured our client, board-certified plastic & reconstructive surgeon, and President of the American Society of Plastic Surgeons (ASPS), Dr. Steven Williams, an interview with British GQ. In the article, Dr. Williams discussed the skepticism surrounding exosome therapy. The article placed him in front of more than 3.5 million online readers. 

 

Spotlight Group Agency • Marketing

Currently, the Spotlight marketing team is working on rebranding a medical aesthetic practice.

 

Dr. Steven Williams • The Zoe Report

The Spotlight team continuously cultivates and nurtures relationships with beauty writers. We landed media exposure for our client, board-certified plastic & reconstructive surgeon, and President of the American Society of Plastic Surgeons (ASPS), Dr. Steven Williams, in The Zoe Report, following the release of ASPS’ 2023 statistics report. In the article, Dr. Williams discussed the emerging “ballet body” craze, placing him in front of more than 3.7 million online readers.