THIS WEEK IN THE SPOTLIGHT: JAN 16, 2023



Dr. Steven Williams • Harper’s Bazaar

Each week, our PR team connects with editors and writers from the top beauty publications. We secured a profile, for board-certified plastic & reconstructive surgeon Dr. Steven Williams, in Harper’s Bazaar. This feature highlights Dr. Williams’ new position as President-elect of the American Society of Plastic Surgeons (ASPS) – and the first African American plastic surgeon to hold such a title. This article placed him in front of more than 16.9 million online readers, and Yahoo! Finance also picked up the story for an additional reach of 245.3 million.

 

Renuva • E! Online

The Spotlight PR team is dedicated to ensuring that our clients have a solid online presence. Renuva – the first and only off-the-shelf treatment to replace age-related volume loss with a person’s own fat – was featured on E! Online as a leading alternative to hyaluronic acid fillers. This placed the innovative treatment in front of more than 23.4 million online readers.

 

Dr. Kimberly Lee • Glamour UK

The Spotlight team understands the power of media and how to leverage it to benefit our clients. Board-certified facial plastic & reconstructive surgeon Dr. Kimberly Lee was included in Glamour UK, where she shares insight about buccal fat removal and the potential dangers of the trending procedure. This article placed Dr. Lee in front of more than 6.9 million online readers.

 

Dr. Steven Williams • Allure

The Spotlight team’s dedication and media relationships resulted in our client, board-certified plastic & reconstructive surgeon, Dr. Steven Williams’s inclusion in Allure where he discusses the biggest plastic surgery trends to watch for in 2023. This article placed Dr. Williams in front of more than 10.9 million online readers.

 

Renuva • Marketing

As an innovative brand with the first and only off-the-shelf treatment to replace age related volume loss with a person’s own fat, the Spotlight marketing team has worked tirelessly to build Renuva’s brand in the aesthetic category. Most recently, our marketing team is preparing for Renuva’s national sales meeting this coming February in Clearwater, Florida, where our team members will be presenting to MTF Biologics’ field team.