THIS WEEK IN THE SPOTLIGHT: FEB 13, 2023



Trimly • KABC-TV

Through the Spotlight PR team’s long-standing relationships with television producers, we secured an interview for renowned celebrity OB-GYN and founder of Trimly, Dr. Thaïs Aliabadi, on Southern California’s ABC news station. In the television news segment, Dr. Aliabadi discussed the struggles Americans face with weight loss. In the interview with Eyewitness News health reporter, Denise Dador, Dr. Aliabadi explains the many factors that affect people’s weight-loss journey and how she uses semaglutides — placing Dr. Aliabadi and Trimly in front of more than 132,618 local viewers.

 

Renuva • Marketing

As a full-service PR & Marketing agency, we are proud to support our clients in many ways to help them achieve their objectives. Our client, Renuva, is the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s own fat — without the need for surgery. The Spotlight team attended Renuva’s parent company’s yearly national sales meeting in Clearwater, FL, where our VP, Director of Marketing Susan Douglas, took the stage to explain marketing tactics the Spotlight marketing team will execute during 2023 to increase revenue and build the brand. This talk was followed by a presentation from Spotlight founder and CEO, Candis Melamed, about the PR plans for the year.

 

Dr. Thaïs Aliabadi • Giddy

We continually strive to place our clients in front of all the top beauty writers/editors. The Spotlight PR team secured board-certified OB-GYN, and Trimly founder, Dr. Thaïs Aliabadi an inclusion in Giddy. In the article, Dr. Aliabadi explains the pros and cons of undergoing a loop electrosurgical excision procedure (LEEP), placing her and the Trimly brand in front of more than 479,000 online readers.

 

Renuva • NewBeauty

Our strong relationship with beauty writers secured an inclusion for Renuva in NewBeauty. Renuva is the first and only off-the-shelf treatment that replaces age-related volume loss with a person’s fat. In the article, the writer shares how Renuva is a safe alternative to fat transfer (helping to avoid surgery altogether) — placing the brand in front of more than 1.2 million online readers.

 

Renuva • Marketing

Spotlight curated a social media series for our client Renuva. The series follows the story of the new face of the brand as she experiences Renuva and shares her journey — which includes touching on her lifestyle choices. The series launched on Wednesday, January 11, 2023, and will feature a new post every second Wednesday on @MyRenuva.